Bachelorarbeit, 2018
58 Seiten, Note: 1,7
This thesis aims to provide a comprehensive literature review on the antecedents and outcomes of ego depletion. It investigates the theoretical foundations and explores the evidence supporting and challenging the ego depletion paradigm. The review will examine the strength model as the dominant explanation for the effect, exploring its implications for self-regulatory success and failure.
The key terms and concepts explored in this thesis include ego depletion, self-regulation, strength model, limited resource, self-control, willpower, decision fatigue, impulsivity, delayed gratification, and goal achievement. The thesis investigates the theoretical underpinnings and empirical evidence surrounding these concepts, exploring their significance in understanding human behavior and self-regulatory processes.
Ego depletion is the theory that self-control or willpower draws upon a limited pool of mental resources that can be used up, leading to reduced self-regulation in subsequent tasks.
Proposed by Baumeister et al., it compares willpower to a muscle that becomes fatigued after use but can be strengthened over time through practice.
Failure in self-regulation is linked to impulsive behaviors such as smoking, overeating, crime, depression, and poor school performance.
Marketers can boost sales by identifying when consumers are in a state of decision fatigue or resource depletion, making them more susceptible to impulsive purchases.
Yes, recent research has questioned the paradigm, and the thesis discusses both empirical evidence for and modern concerns against the theory.
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