Bachelorarbeit, 2020
122 Seiten, Note: 1,5
This bachelor thesis explores the environmental concerns within the fashion industry and how Corporate Social Responsibility (CSR) can be implemented to address these challenges. The study focuses on the sustainable use of resources, environmental and social impacts of the textile value chain, and the role of consumers and companies in promoting sustainable consumption.
The thesis begins with an introduction, defining the scope and objectives of the research. Chapter 2 explores the concept of sustainability, including the sustainable use of resources and the United Nations Sustainable Development Goals (SDGs). Chapter 3 delves into Corporate Social Responsibility (CSR), examining its definition, reporting frameworks, and implementation by companies. Chapter 4 analyzes the global fashion industry, focusing on the textile value chain and its environmental and social externalities. Chapter 5 examines the intersection of CSR and fashion, discussing sustainable consumption, the power of consumers and companies, and CSR reporting practices of major European fashion retailers. Chapter 6 presents the empirical part of the research, detailing the methodology, survey findings, and analysis of consumer attitudes towards sustainable fashion.
The core keywords and themes explored in this thesis include: Corporate Social Responsibility (CSR), sustainability, environmental concerns, fashion industry, textile value chain, sustainable consumption, consumer behavior, empirical research, willingness to pay, and sustainable development goals. The thesis delves into the complex relationship between these factors, examining the challenges and opportunities for achieving a more responsible and sustainable fashion industry.
Fast Fashion involves cheap production and short life cycles, which leads to significant environmental damage throughout the value chain.
The survey shows that students aged 17 to 30 have limited knowledge and awareness of the environmental externalities caused by fashion.
CSR policies are strategies implemented by companies like H&M or Inditex to address social and environmental issues in their production processes.
A perceived high price is the essential criterion for consumers to reject sustainable or "Slow Fashion" options.
Necessary steps include creating consumer awareness, shifting consumption habits, and fundamental changes in business models through CSR.
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