Diplomarbeit, 2002
84 Seiten, Note: very good
This paper aims to explore the challenges of intercultural communication within multinational companies. It seeks to provide a sociolinguistic framework for understanding and addressing these challenges, offering practical insights for both management and employees. The paper will analyze the impact of cultural differences on communication and cooperation, exploring potential sources of friction and providing strategies for improving communication and fostering a more harmonious working environment.
This work focuses on intercultural communication within multinational companies, exploring themes such as cultural differences, language barriers, nonverbal communication, values, norms, stereotypes, and the development of intercultural competence. Key concepts include Hofstede's Dimensions of Cultural Variability, intercultural encounters, and strategies for fostering effective communication and collaboration in diverse workplace settings.
The paper explores these definitions, often distinguishing between the mere existence of multiple cultures (multicultural) and the active interaction between them (intercultural).
They provide a framework to understand cultural variability, such as power distance or individualism, which helps managers navigate communication in multinational organizations.
Nonverbal cues are deeply rooted in culture and can lead to misunderstandings if their meanings differ between employees from different backgrounds.
Strategies include developing intercultural competence, careful employee selection, and specialized preparation programs like those used by Siemens or Henkel.
Sociolinguistics examines how social and cultural backgrounds influence language use, registers, and the representation of identity and status.
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