Bachelorarbeit, 2020
44 Seiten, Note: 2:1
This research investigates the factors influencing the Diffusion of Entitlement, specifically focusing on the individual's susceptibility to this phenomenon. The study aims to identify key factors contributing to Diffusion of Entitlement by analyzing the role of three crucial variables: Self-esteem, Emotional Intelligence, and Culture Orientation.
Chapter 1 presents an overview of the concept of Diffusion of Entitlement, outlining the societal norm of equality and how it can impact individuals' consumption behavior in the face of scarce commodities. It discusses previous research exploring the relationship between scarcity and consumption, highlighting factors such as egotism and the perception of value in scarce resources.
Chapter 2 details the methodology employed in the research. It describes the online survey conducted on undergraduate students, outlining the survey design, sample size, and instruments used to measure the independent variables (Self-esteem, Emotional Intelligence, and Culture Orientation) and Diffusion of Entitlement. The chapter explains the data analysis techniques used to analyze the collected data.
Chapter 3 presents the results of the study, outlining the findings regarding the relationship between the independent variables and Diffusion of Entitlement. It specifically focuses on the significance of each factor in predicting the occurrence of Diffusion of Entitlement.
This research primarily focuses on the concepts of Diffusion of Entitlement, self-esteem, emotional intelligence, and culture orientation. These keywords represent the core themes and focus areas of the study, exploring the psychological underpinnings of entitlement behavior in the context of scarce commodities. The research utilizes an empirical approach to examine the relationships between these factors and their implications for individual consumption patterns.
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