Diffusion of Entitlement. Consumption of scarce commodities

Table of Contents

CHAPTER 1

INTRODUCTION AND LITERATURE REVIEW

CHAPTER 2

METHOD

CHAPTER III

RESULTS

CHAPTER IV

DISCUSSION

CHAPTER V

CONCLUSION

REFERENCES

APPENDIX

APPENDIX A: PIS AND INFORMED CONSENT

APPENDIX B: DEBRIEF TEMPLATE

APPENDIX C: BASIC INFORMATION SHEET

APPENDIX D: THE SCHUTTE SELF REPORT EMOTIONAL INTELLIGENCE TEST (SSEIT)

APPENDIX E: ROSENBERG SELF ESTEEM SCALE

APPENDIX F: TRIANDIS CULTURE ORIENTATION SCALE

APPENDIX G: VIGNETTE

APPENDIX H: ETHICAL APPROVAL

APPENDIX I: EFFRON AND MILLER (2011) VIGNETTE

APPENDIX J: GRAPH REPRESENTATIONS OF DESCRIPTIVE STATISTICS

APPENDIX K: POWER ANALYSIS

Research Objectives and Themes

The primary research objective is to examine the psychological factors influencing the "Diffusion of Entitlement" regarding the consumption of scarce commodities. The study specifically investigates whether individuals' levels of self-esteem, emotional intelligence, and cultural orientation serve as predictors for their propensity to exhibit inhibitory consumption behaviors in resource-constrained social settings.

• Diffusion of Entitlement as a psychological phenomenon
• The impact of Emotional Intelligence on consumption decisions
• The relationship between Self-Esteem and entitlement perception
• Cultural orientation (individualism vs. collectivism) and social norms
• Implications for social marketing and environmental sustainability

Excerpt from the Book

Summary of Chapters

CHAPTER 1: INTRODUCTION AND LITERATURE REVIEW: This chapter introduces the concept of Diffusion of Entitlement and reviews existing literature on scarcity, equality norms, self-esteem, emotional intelligence, and cultural influences.

CHAPTER 2: METHOD: This section details the research design, participant demographics, the materials and psychological scales used for data collection, and the procedures followed for the online survey.

CHAPTER III: RESULTS: This chapter provides the descriptive statistics of the participants and the findings from the Binomial Logistic Regression analysis used to test the study's hypotheses.

CHAPTER IV: DISCUSSION: This section interprets the study's results in the context of the literature, addresses limitations, and discusses potential implications for future research and social marketing.

CHAPTER V: CONCLUSION: The final chapter summarizes the primary findings, highlighting the significant link between Emotional Intelligence and Diffusion of Entitlement while noting the lack of prediction from self-esteem and cultural orientation.

Keywords

Diffusion of Entitlement, Self Esteem, Emotional Intelligence, Culture Orientation, Scarce Commodities, Consumption Behavior, Social Norms, Individualism, Collectivism, Social Psychology, Food Wastage, Equality Norms, Decision Making, Scarcity, Psychology

Frequently Asked Questions

What is the primary focus of this research?

The research focuses on understanding the psychological drivers behind the "Diffusion of Entitlement," a phenomenon where people hesitate to consume the last available portion of a scarce commodity in social settings.

What are the central themes of the work?

The central themes include the interplay between scarcity and social norms, the influence of personality traits like self-esteem and emotional intelligence, and the role of cultural backgrounds in shaping consumption behavior.

What is the core research question?

The study aims to identify which factors—specifically self-esteem, emotional intelligence, and cultural orientation—are most predictive of an individual's susceptibility to being affected by the Diffusion of Entitlement.

Which scientific methodology was applied?

The researcher employed a cross-sectional correlational design, utilizing an online survey with 96 undergraduate students who completed standardized psychological scales and a decision-making vignette.

What does the main body of the work cover?

The main body covers the theoretical framework, a detailed methodology including specific psychometric scales (SSEIT, Rosenberg Self-Esteem Scale), the statistical analysis of the data, and an extensive discussion on the implications of the findings.

How can one define the key characteristics of this study?

This study is characterized by its original approach to bridging the gap between social psychology and environmental behavior, specifically using a "Diffusion of Entitlement" framework to address food wastage.

Why did the study find no significant correlation for Self-Esteem?

The discussion suggests that feelings of entitlement may be more context-dependent and subject to fluctuations rather than being a stable trait, and that the online survey environment may have impacted how participants reflected on their own worth.

How does Cultural Orientation influence these results?

While the study found no significant prediction from general cultural orientation, it noted a very close significance for "Vertical Collectivism," suggesting that hierarchical social values may play a role in how individuals respond to scarce resources.

What is the significance of "High Emotional Intelligence" in this study?

The study found that individuals with high emotional intelligence were significantly more likely to be prone to Diffusion of Entitlement, likely due to a higher sensitivity to social signals and a greater sense of social obligation towards others.