Doktorarbeit / Dissertation, 2021
57 Seiten, Note: 70
This dissertation aims to analyze the influence of cultural dimensions on the internationalization of Italian firms. It investigates how specific cultural characteristics impact Italian companies' success in foreign markets.
Chapter 1 introduces the research topic, outlining the aim, research questions, objectives, and hypothesis. Chapter 2 provides a comprehensive literature review on international business, cultural aspects, and the impact of culture on internationalization strategies. Chapter 3 details the research design and methodology, including data sources, data analysis techniques, and ethical considerations. Chapter 4 delves into the Italian industry, examining the GLOBE Framework and its application to the Italian context, specifically focusing on cultural dimensions like uncertainty avoidance, future orientation, power distance, and others. This chapter also explores cultural distance indexes, specifically KS and CA, and their relevance to the study. Chapter 5 analyzes the results, highlighting the relationship between cultural factors, internationalization variables, and the performance of Italian companies. It examines Italian trends and challenges in the global marketplace.
This research focuses on the internationalization of Italian companies, exploring the impact of cultural dimensions on their success in foreign markets. Key themes include the GLOBE Framework, cultural distance, foreign direct investment, trade performance, and the challenges faced by Italian businesses in a globalized environment. The study utilizes cultural distance indexes like KS and CA, providing a comprehensive understanding of how cultural factors influence internationalization outcomes for Italian firms.
Culture influences entry modes like foreign direct investment and trade. Italian firms are significantly impacted by dimensions like uncertainty avoidance and power distance, which can create gaps when entering top-performing foreign markets.
The GLOBE framework helps identify cultural dimensions such as performance orientation, future orientation, and collectivism to compare Italy’s cultural profile with other nations.
The research highlights a "parochial" mentality in many Small and Medium Enterprises, characterized by low scores in future orientation and performance orientation compared to global top performers.
Cultural distance is assessed using specific indexes (like KS and CA) to compare the differences between Italy and target countries for trade and investment.
The study suggests reforms to increase competitiveness, resolving the North-South economic divide, and educating managers to adopt a more international mindset.
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