Masterarbeit, 2021
84 Seiten, Note: 1.7
CHAPTER ONE: General Introducation
1.1 Background
1.2 Rationale
1.3. Book of objectives and questions
1.3.1 Relevance of the book
1.3.2 Book structure
1.4 Summery
CHAPTER TWO: Literature Review
2.1.Digitalization
2.1.2 Concept of Digitalization
2.2 Community Development and Digitalization
2.2.1.Impact of Digitalization on Community Development
2.3 Concept of Rural Digital Hubs
2.3.1 Digital Hubs Focusing on Business
2.3.2 Digital Hubs with Community Focus and Combined Forms
2.4 Rural Development and Digitalization
2.4.1 Introduction
2.4.2 Usage of Digital Technology to Benefit Rural Development
2.4.3 Digital Technology in Education
2.4.4 Digital Technology in Healthcare
2.4.5 Digital Technology in Agriculture
2.4.6 Digital Technology in Banking
2.5 Fintech and Rural Development
2.5.1 Defination
2.5.2 Implementation of Financial Digital Service
CHAPTER THREE: Case Study
3.1 Introduction
3.1.2 The historical trajectory of rural finance in China
3.2 “Hollowed Villages”
3.2.1 The “Left-Behind” Children
3.3 Alibaba`s Digital Financial Push
3.3.1 Alibaba’s Rural Taobao Strategy
3.4 Taobao Rural Service Centres
3.4.1 Taobao Villages
3.5 Digital Financial Services and Fintech Platforms
3.5.1 Ant Financial Serveries Group
3.6 Technology Behind the Services
3.6.1 Tencent Holdings and WeBank
CHAPTER FOUR: Discussion
4.1 Impact of rural fintech on community and banking in China
CHAPTER FIVE: Conclusion
5.1 Conclusion
This study aims to explore the role of digital technology and Fintech in fostering community development and financial inclusion within rural China, with a specific focus on Alibaba's digital ecosystem as a case study.
4.1.1 The historical trajectory of rural finance in China
Historically, access to financial services in China has been severely constrained. In the first half of the twentieth century, due to the lack of formal financial institutions in rural areas, many rural households engaged in locally-developed, and community-based, rotating savings and credit arrangements, allowing them to access larger sums of money at crucial periods, e.g. for house building, funerals, schooling, etc. (Hu, 2007). At the same time, during this period exploitative loan sharks offering credit at extortionate interest rates were prevalent across the Chinese countryside. Upon the establishment of the PRC in 1949, the Chinese Communist Party (CCP) sought to break the power of local loan sharks and landowners through the establishment of the Agricultural Bank of China (ABC) and a network of rural credit cooperatives (RCCs) across the country, aimed at providing non-exploitative and affordable financial services to communities and households (Cheng, 2006).
During the agricultural collectivisation of the Mao era, RCCs came under the control of the people’s communes. Due to the suppression of private entrepreneurial activity, and the demonetisation of rural life through the work points system, RCCs functioned as a means of financing rural industry and agriculture, as well as extracting rural resources for the larger state project of urban industrialisation aimed at technological upgrading (Zhang & Loubere, 2015).
CHAPTER ONE: General Introducation: This chapter outlines the research background, rationale, objectives, and the overall structure of the book regarding the impact of ICT on rural development.
CHAPTER TWO: Literature Review: Provides a comprehensive review of concepts like digitalization, community development, the definition of digital hubs, and the evolution of Fintech.
CHAPTER THREE: Case Study: Focuses on the rural finance landscape in China, the phenomenon of “Hollowed Villages,” and provides a detailed analysis of Alibaba’s digital financial push.
CHAPTER FOUR: Discussion: Discusses the broader implications of rural Fintech, evaluating both the potential benefits and the risks associated with data-driven financial inclusion.
CHAPTER FIVE: Conclusion: Concludes the study by summarizing the transformative role of digital finance and emphasizing the need for future research into its diverse socioeconomic impacts.
Digitalization, Rural Development, Fintech, Alibaba, Ant Financial, Taobao Villages, Financial Inclusion, ICT, Rural Finance, Digital Hubs, E-commerce, Sustainable Livelihood, Big Data, Risk Management, China.
The work primarily focuses on examining how digitalization and Fintech initiatives, particularly those driven by Alibaba, contribute to community development and financial inclusion in rural China.
The book covers the impact of digital technology on rural livelihoods, the historical context of rural finance in China, the strategy behind Taobao Villages, and the technological framework of platforms like Ant Financial.
The study seeks to answer what impact digital initiatives have played in the sustainable development of rural livelihoods in China.
The research employs a literature review to establish the theoretical framework and a detailed case study analysis of Alibaba’s ecosystem to evaluate practical impacts.
The main body examines the evolution of digital hubs, the implementation of financial services in rural areas, and the specific case study of Ant Financial's technologies.
Key terms include Digitalization, Rural Development, Fintech, Financial Inclusion, and Alibaba's Rural Strategy.
The study argues that Fintech provides potential solutions to rural exclusion caused by depopulation, by creating digital channels that overcome the limitations of traditional brick-and-mortar financial institutions.
Ant Financial utilizes big data and AI to assess credit risk for rural borrowers who lack traditional collateral, enabling a "310" model of rapid loan approval.
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