Bachelorarbeit, 2017
35 Seiten, Note: 2,0
1. Introduction: ‘Cool’ Merchandise
2. Comment on Terminology: Punk - a Subculture, a Movement?
3. London Punk and Punk Values
3.1. The Emergence of London Punk
3.2. Performing Punk Identity
3.3. The Popularity of ‘Cool’
4. Punk in Hanif Kureishi's The Buddha of Suburbia
4.1. Charlie Hero
4.2. Karim Amir
5. Conclusion: Punk Sells
6. Works Cited
This thesis examines the intersection of punk subculture and consumer capitalism within Hanif Kureishi's novel The Buddha of Suburbia, questioning whether the punk movement truly acted as a countercultural threat or if it was inherently destined to become a commodified, mainstream trend.
I relaxed and looked around the dark room, at the end of which was a small stage with a drum-kit and mike-stand on it. Maybe I was just a provincial or something, but I began to see that I was among the strangest audience I’d seen in that place. There were the usual long-hairs and burned-out heads hanging at the back in velvet trousers or dirty jeans […] But at the front of the place, near the stage, there were about thirty kids in ripped black clothes. And the clothes were full of safety-pins. Their hair was uniformly black, and cut short, seriously short, or if long it was spiky and rigid, sticking up and out sideways, like a handful of needles, rather than hanging down. A hurricane would not have dislodged those styles. The girls were in rubber and leather, and wore skin-tight skirts and holed black stockings, with white face-slap and bright-red lipsticks. They snarled and bit people. (The Buddha of Suburbia 129)
1. Introduction: ‘Cool’ Merchandise: Introduces the research question regarding the saleability of punk subculture and the context of the novel in late 1970s London.
2. Comment on Terminology: Punk - a Subculture, a Movement?: Discusses the academic definitions of subcultures versus social movements and their tendency to be swallowed by mainstream culture.
3. London Punk and Punk Values: Analyzes the historical emergence of London punk as an aggressive response to hippie culture and explores the performative aspects of its style and music.
4. Punk in Hanif Kureishi's The Buddha of Suburbia: Investigates the specific portrayal of punk in the novel, focusing on the commodification of rebellion and individual characters.
5. Conclusion: Punk Sells: Summarizes the thesis that punk’s supposed antinormative stance was neutralized by its saleability as "cool" merchandise, rendering it a consumerist trend.
6. Works Cited: Lists the academic and literary sources used to support the analysis.
Punk subculture, The Buddha of Suburbia, Hanif Kureishi, Consumerism, Counterculture, Performativity, London punk, Commodification, Rebellion, Youth culture, Charlie Hero, Karim Amir, Hippie generation, Identity construction, Popular culture
The thesis investigates the relationship between punk subculture and consumer capitalism as depicted in Hanif Kureishi’s novel, specifically exploring why and how a "radical" subculture is commodified.
The study centers on the performativity of identity, the tension between subcultural origins and mainstream popularity, and the socio-economic motivations of the characters.
The research asks if punk's identity performance in the novel operates as a genuine anti-consumeristic revolt or if it inadvertently fuels consumer capitalism by promoting the image of the "cultural rebel."
The author uses a qualitative literary analysis combined with cultural history and sociological theories on subcultures, particularly referencing thinkers like Dick Hebdige, Heath and Potter.
The main section deconstructs the development of punk in the 1970s, examines the characters Charlie Hero and Karim Amir, and analyzes how punk identity is constructed and sold as a product.
Key terms include punk subculture, consumerism, performativity, identity, and commodification.
The novel depicts the transition as a generational conflict, where punk emerges as an aggressive, cynical response to what the youth perceived as the "sold-out" and soft hippie ideals.
Charlie Hero adopts the label of the rebel but uses it strictly for personal gain and fame; he is a performer who exploits the "coolness" of punk to enter mainstream success, thereby mocking the very subculture he represents.
The narrative suggests that while punk appeared radical, it was never a true threat, as the system easily identified its "cool" aesthetics as a marketing opportunity to be sold as merchandise.
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