Bachelorarbeit, 2012
37 Seiten, Note: 1,0
This paper examines how psychological effects influence investor behavior in the financial market. It aims to show that traditional capital market theory, which assumes rationality, fails to fully explain market dynamics. The paper explores the "Behavioral Finance" theory, which incorporates psychological findings to analyze investor behavior and its impact on market trends, especially during boom and crash phases. The research aims to provide insights into how investor behavior can be optimized.
The paper begins by introducing the concept of "Behavioral Finance" and outlining its main objectives. It contrasts the traditional capital market theory, which assumes rational investor behavior, with the "Behavioral Finance" approach, which acknowledges the influence of psychological factors on financial decisions.
The paper then delves into the specific anomalies of human behavior that can impact investor behavior. These anomalies include information perception biases, information processing errors, and decision-making fallacies. The paper also explores how findings from brain research, along with the influence of mood, stress, attitudes, expectations, and motivation, can affect investors' actions.
The paper concludes by examining significant psychological effects in stock exchange trading, such as the theory of cognitive dissonance, the status quo bias, regret aversion, the illusion of control, and learned helplessness. It further explores how these effects influence the perception of profit and loss, investor risk behavior, and overreactions in the market.
The primary focus of this paper lies on the influence of psychological effects on investor behavior in the financial market. The key concepts explored include "Behavioral Finance", anomalies of human behavior, cognitive biases, psychological effects, stock exchange trading, investor behavior, boom, crash, profit, and loss.
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