E-tailing in India. Customer satisfaction and online consumer buying behaviour

Inhaltsverzeichnis (Table of Contents)

• CHAPTER-1 INTRODUCTION
  • Introduction to the Study
  • E-tailing climate in India: An outlook Into Indian Scenario
  • E-commerce Category
  • E-commerce in India
  • Market Place Model & FDI in E-commerce
  • E-tailing Seller
  • Digital Consumer Base
  • Mode of Payments
  • Demographic Landscape
  • Product Categories in E-tailing
  • Internet Penetration in India
  • Composition of Internet Subscription
  • Demographics of Internet Subscribers
  • M-commerce
  • Wireless Subscribers
  • Challenges Faced by E-tailers in India
  • Fake Products/ Duplicity
  • Privacy & Security
  • Customer Loyalty & Satisfaction
  • Other Challenges
  • Opportunities for E-commerce Giants
  • FDI & Angel Investors
  • Physical Infrastructure & Logistics in E-commerce
  • Organized Retail Looking Forward to E-tailing
  • Online Buying Behaviour
  • Shopping Orientation
  • Reasons for Shift to Online Store
  • Factors Affecting Online Buying
  • Customer Satisfaction & Loyalty
  • Urban Indian Youth
  • Physical V/S Online Stores
  • Mobile Shopping Application
  • Current major studies and its shortcomings
  • Need & Significance of Study
  • Benefit of Study
  • Objectives of the Study
  • Scope of the Study
  • Limitations of the Study
  • Conclusion
• Chapter 2: Review of Literature
• Introduction
• Framework of Review of Literature
• E-commerce
• Consumer online buying behaviour
• Factors affecting online buying behaviour
• Repurchase Intention, customer Satisfaction and Loyalty
• Overview
• Research Gap
• Chapter 3: Research Methodology
• Introduction
• Research Methodology
• Research Design
• Objectives of the Study
• Conceptual Framework
• Variables of Study
• Hypothesis of the Study
• Methods & Tools of Data Collection
• Data Analysis: Statistical Methods & Tools
• Conclusion of Research Methodology
• CHAPTER- 4 DATA ANALYSIS AND INTERPRETATION
• CHAPTER- 5 FINDINGS RECOMMENDATIONS AND SUGGESTIONS, CONCLUSION AND LIMITATIONS
• REFERENCES
• ANNEXURE

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation examines the impact of online marketing on e-commerce in India. The study seeks to understand the key factors influencing online buying behavior in the Indian context, analyze the challenges and opportunities facing e-commerce giants, and explore the role of online marketing in shaping consumer perceptions and loyalty.

• The evolving landscape of e-commerce in India and the role of online marketing in driving growth.
• Factors influencing consumer behavior and decision-making processes in online purchasing.
• The impact of online marketing strategies on customer satisfaction, loyalty, and repurchase intentions.
• The challenges and opportunities presented by the Indian e-commerce market, including issues related to logistics, infrastructure, and regulatory frameworks.
• The potential of mobile commerce and its influence on consumer shopping patterns.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 provides an overview of the Indian e-commerce landscape, highlighting the growth of online retail, the digital consumer base, and the challenges and opportunities facing e-tailers. It explores the factors influencing online buying behavior, including shopping orientation, reasons for shifting to online stores, and factors affecting online buying decisions.

Chapter 2 delves into the existing literature on e-commerce, consumer online buying behavior, and the factors influencing such behavior. This chapter provides a comprehensive framework for understanding the research topic and identifies key research gaps.

Chapter 3 outlines the research methodology employed in the study, including the research design, objectives, conceptual framework, variables, hypothesis, data collection methods, and data analysis techniques.

Chapter 4 presents a detailed analysis of the collected data, interpreting the findings and providing insights into the impact of online marketing on e-commerce in India.

Chapter 5 summarizes the key findings of the study and draws conclusions about the impact of online marketing on e-commerce in India. It also provides recommendations and suggestions for e-commerce businesses and policymakers, addressing the challenges and opportunities identified in the research.

Schlüsselwörter (Keywords)

The dissertation focuses on the impact of online marketing on e-commerce in India. Key topics include e-commerce, online marketing, consumer behavior, digital marketing strategies, customer satisfaction, loyalty, repurchase intention, e-tailing, online shopping, mobile commerce, and the Indian e-commerce landscape.