Bachelorarbeit, 2019
66 Seiten
1 Introduction
2 Theoretical part: Background and state of research
2.1 Research Field Social Psychology
2.2 The Self
2.3 The social network Instagram
2.4 Derivation of the research question and hypotheses
3 Methodology
3.1 Survey method
3.2 Description of the questionnaire
3.3 Description of the sample
3.4 Evaluation method
4 Results
4.1 Hypothesis testing and empirical findings
4.2 Further findings
5 Discussion
5.1 Criticism
6 Conclusion and outlook
This research investigates the relationship between social comparison processes on Instagram and the explicit self-esteem of its users, aiming to determine whether digital interaction patterns negatively impact self-perception.
2.3.1 Social comparison processes on Instagram
In addition to the possibilities for social comparisons that result from the digital self-presentation of the users, there are other factors within the platform that favor this process. On the basis of the exemplary Instagram profile page of the weekly magazine Stern, the three key figures that are on each profile page of a user can be read. These are marked as (1) posts, (2) subscribers and (3) subscribed. The number of posts shows how many photos and videos have been posted by an account in total. Accordingly, it catches up, among other things, about how actively a user shares selected content with his subscribers. The number of subscribers provides information about how many people follow the respective profile, i.e. how many people have decided to receive content from this person. The third key figure (subscribed) informs about how many other profile pages are followed. Placed in the above area of the profile, these codes resemble a heading that can leave a certain impression before viewing the profile. This information, as well as the "likes" and the general digital representation of users, allows people to compare themselves with each other in a way that could not be implemented in reality (Kobilke, 2016).
The question now arises with whom a user compares himself and what this is related to. Here it is immensely important to go into the algorithm introduced by Instagram in 2016. This significantly influences which persons are primarily used for comparison. This is because the algorithm allows Instagram to no longer present content in chronological order, but depending on a user's individually calculated priority (Rising Media Ltd.B, 2018). This prioritization is based on the evaluation of three essential characteristics: Up-to-date, (2) interest, (3) relationship.
1 Introduction: Introduces the research context regarding the human need for social belonging and the transition of social comparison processes into digital environments like Instagram.
2 Theoretical part: Background and state of research: Establishes the psychological foundations of social behavior, self-concept, self-esteem, and the specific mechanics of Instagram that facilitate social comparison.
3 Methodology: Details the quantitative survey design, including the use of existing scales to measure self-esteem and comparison orientation among a sample of 134 participants.
4 Results: Presents the empirical findings, including hypothesis testing and correlations between Instagram comparison tendencies and various subdimensions of explicit self-esteem.
5 Discussion: Interprets the research results in the context of existing psychological theory and addresses the limitations and potential distortions within the study's data.
6 Conclusion and outlook: Summarizes the key findings and suggests that future research should further examine how specific subdimensions of self-esteem are influenced by digital interaction.
Social Psychology, Self-Esteem, Instagram, Social Comparison, Explicit Self-Worth, Digital Sociality, Self-Concept, Survey Methodology, User Behavior, Performance Self-Esteem, Appearance Self-Esteem, Social Feedback, Digital Platform, Psychological Well-being, Quantitative Research.
The study aims to investigate if there is a significant connection between social comparison processes on Instagram and the explicit self-esteem of its users.
The core themes include the human need for social belonging, the development of the self-concept, the mechanics of Instagram, and how these factors contribute to social comparison and self-esteem outcomes.
A quantitative online survey was conducted using standardized questionnaires to measure explicit self-esteem and social comparison orientation.
The study confirmed a significant negative relationship between the tendency to engage in social comparisons on Instagram and the users' explicit self-esteem.
It was used to capture the construct of explicit self-worth by evaluating performance, social, and appearance-related self-esteem.
The algorithm prioritizes content based on recency, user interest, and relationship intensity, which influences the types of profiles and social comparisons presented to the user.
No significant differences were found due to gender, except for one item related to the importance of being perceived as an intellectual person.
Self-handicapping is described as a strategy used by individuals to protect their self-esteem from the threat of failure, often by creating self-imposed barriers.
The study indicates that placing high importance on receiving "likes" correlates positively with the tendency to make social comparisons on Instagram.
The study highlights the potential socio-psychological effects of digital platforms, suggesting that further research is needed to understand how platform interactions influence long-term well-being.
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