Strategic Alliances in the Aviation Industry

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Development of the Aviation Industry
• Characteristics of the Airline Business
• Historical Development of the Airline Industry
• The Phase of Regulation
• Domestic Deregulation and Liberalised Markets
• Period of Crises and Growing Low-Fare Competition
• Current Status of the Airline Industry
• The Way to a Trans-Atlantic Common Aviation Area
• Emergence of Strategic Alliances in the Airline Industry
• Inter-firm Cooperation and Strategic Alliances
• Strategic Alliances as a Special Form of Cooperation
• Attributes of Inter-firm Cooperation
• Specific Characteristics of Strategic Alliances
• Classification of Strategic Alliances
• Airline Alliances: Background Information
• Marketing versus Strategic Airline Alliances
• Areas of Cooperation in Airlines Alliances
• From Interline Agreements to Global Airline Alliances
• Motivation for Strategic Alliances Formation between Airlines
• Analysis of the External Environment in the mid-1990s
• Motives and Objectives of Strategic Airline Alliances
• Current Developments of Strategic Airline Alliances
• Strategic Alliances between Airlines in the 21st Century
• Analysis of the Current External Environment
• Change of Focus of Strategic Airline Alliances
• The Key Question - To Join or not to Join Strategic Alliances?
• Motives for Joining - The Case of Turkish Airlines
• Motives for not Joining - The Case of Emirates Airlines
• Alliances versus Mergers - The Question for the Future

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis analyzes past and current developments of strategic alliances in the aviation industry. It aims to understand the motivations behind these alliances and their evolution over time, considering both internal and external factors influencing their formation and success.

• Historical development of the airline industry and its regulatory frameworks.
• The emergence and different types of strategic alliances within the aviation sector.
• The key motivations and objectives driving airlines to form strategic alliances.
• Analysis of the external environment influencing strategic alliance formation.
• A comparison of successful and unsuccessful strategic alliance models.

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction defines the research problem and outlines the objectives of the study. The following chapters trace the historical development of the aviation industry, highlighting key regulatory changes and periods of crisis. A substantial portion focuses on the nature and types of strategic alliances, including their classification and the motivations behind their formation. Analysis of the external environment in the mid-1990s and the 21st century provides context for the strategic decisions made by airlines regarding alliances. Case studies of Turkish Airlines and Emirates Airlines illustrate different approaches to strategic alliance participation.

Schlüsselwörter (Keywords)

Strategic alliances, aviation industry, airline alliances, deregulation, globalization, competition, low-cost carriers, market analysis, external environment, case studies, Turkish Airlines, Emirates Airlines.