Masterarbeit, 2007
76 Seiten, Note: Merit
This project aims to review and contrast the approaches of Germany and the United Kingdom in the electronic real estate market. It analyzes the development of online real estate in both countries, comparing market structures, leading players, website design, and e-commerce adoption.
The introduction sets the stage, outlining the project's objectives. The preliminary context section provides background information on the real estate markets of Germany and the UK, including market situations, price developments, and internet penetration. The methodology chapter describes the research approach. The literature review examines existing research on online real estate, specifically in Germany and the UK. Subsequent chapters delve into detailed analyses of the online real estate industries in Germany and the UK, covering market development, key players, website reviews, and web design evaluations. A comparative analysis then follows, contrasting the approaches and outcomes in both countries.
Electronic real estate, online real estate market, Germany, United Kingdom, market comparison, website design, e-commerce, market development, market leaders, cultural differences, online marketing.
The report aims to review and contrast the online real estate markets in Germany and the United Kingdom, evaluating their progress, similarities, and differences.
The findings suggest that the German market is relatively underdeveloped with a lack of usability, whereas the UK shows significant advancement and higher integration of internet technology.
The study analyzes website design, usability, information aspects, and the adoption of e-commerce features on leading real estate platforms.
The report examines how cultural differences and market behavior influence the adoption of electronic real estate technologies and the overall market structure.
The research utilized a comparative case study approach, integrating literature reviews and specific evaluations of market leaders and web design.
Germany's market stagnated in price development, contributing to slower internet adoption, while the UK saw price increases and stronger support from real estate companies for digital tools.
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