Diplomarbeit, 2007
160 Seiten, Note: 1,3
This diploma thesis aims to analyze mergers and acquisitions, cooperations, and networks within the international e-business industry. It explores the theoretical frameworks governing these activities and examines their practical applications in the US, Europe, and China.
2. International Mergers & Acquisitions, Cooperations and Networks in Business Administration Theory: This chapter lays the theoretical groundwork for understanding mergers and acquisitions, cooperations, strategic alliances, joint ventures, and networks within the context of business administration. It defines key terms, explores the motivations behind these activities (such as synergy), outlines the processes involved, and discusses the legal and financial considerations. The chapter also analyzes various theoretical models and frameworks relevant to the formation and success of these business strategies. The significance lies in providing a robust theoretical foundation for the empirical analysis conducted in subsequent chapters.
3. Mergers & Acquisitions, Strategic Alliances, Joint Ventures and Networks in the International e-Business Industry: This chapter provides a regional analysis of merger and acquisition activities, strategic alliances, joint ventures and network formations within the e-business industry, focusing on the United States, Europe, and China. This detailed analysis explores the specific characteristics and trends of each region, highlighting differences in market dynamics and regulatory environments. The chapter aims to provide a comprehensive overview of e-business activities across various geographical locations, emphasizing the different approaches taken by companies in different regions, showcasing diverse strategies.
4. Strategic Analysis of the Mergers & Acquisitions, Strategic Alliances, Joint Ventures and Networks: This chapter delves into a strategic analysis of the various corporate activities discussed in prior chapters, focusing on their functions and impact within the e-business industry. It examines the growth and structure of the online advertising market across different regions, and analyses the strategic decisions of key players such as Google, Yahoo, MSN, eBay, and News Corporation, exploring the strategic value of specific acquisitions and alliances. This chapter links the theoretical background with real-world examples, offering insights into successful and less successful strategies in the rapidly evolving e-business environment.
Mergers & Acquisitions (M&A), Cooperations, Networks, Strategic Alliances, Joint Ventures, e-Business, Online Advertising, International Business, Strategic Analysis, Case Studies, Google, Yahoo, MSN, eBay, News Corporation, Competitive Advantage, Synergy.
This text is a comprehensive language preview of a diploma thesis analyzing mergers and acquisitions, cooperations, and networks within the international e-business industry. It covers theoretical frameworks, practical applications in the US, Europe, and China, and includes case studies of key players like Google, Yahoo, and eBay.
The text includes an introduction, a table of contents, objectives and key themes, chapter summaries, and a list of keywords. The main body focuses on three chapters: 1) A theoretical framework for understanding M&A, cooperations, and networks in business administration; 2) A regional analysis of these activities in the US, Europe, and China within the e-business industry; and 3) A strategic analysis of these activities, examining case studies of successful and unsuccessful strategies and the strategic decisions of key players.
The primary objective is to analyze mergers and acquisitions, cooperations, and networks in the international e-business industry. Key themes include theoretical frameworks of M&A, cooperations, and networks; case studies of successful and unsuccessful strategies; a comparative analysis across geographical regions; the role of strategic alliances and joint ventures; and analysis of key players and their strategic decisions.
The text explores theoretical frameworks governing mergers and acquisitions, cooperations, strategic alliances, joint ventures, and networks within business administration. It defines key terms, explores motivations (such as synergy), outlines processes, and discusses legal and financial considerations, drawing on various relevant models.
The strategic analysis chapter includes case studies focusing on Google's winning strategy over Yahoo and MSN, the strategic value of YouTube for Google, the benefits of MySpace and Photobucket for News Corporation, the strategic value of Skype for eBay, Right Media and Flickr synergies for Yahoo, the strategic value of Studiverzeichnis for Holtzbrinck (Germany), and offers a strategic recommendation for Microsoft's top management. These examples illustrate successful and less successful strategies.
The analysis focuses on the United States, Europe, and China, providing a comparative analysis of e-business activities across these regions, highlighting differences in market dynamics and regulatory environments.
The text analyzes the strategic decisions of key players in the e-business market, including Google, Yahoo, MSN, eBay, and News Corporation.
The analysis is comprehensive, encompassing theoretical foundations, regional comparisons, and in-depth case studies of significant mergers, acquisitions, and strategic alliances within the dynamic e-business landscape. The goal is to provide a thorough understanding of the strategic considerations involved in these activities.
Key words include: Mergers & Acquisitions (M&A), Cooperations, Networks, Strategic Alliances, Joint Ventures, e-Business, Online Advertising, International Business, Strategic Analysis, Case Studies, Google, Yahoo, MSN, eBay, News Corporation, Competitive Advantage, Synergy.
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