Online Shopping Procrastination: An Examination of Shopping Orientation and Impulse Buying Tendency as predictors

Table of Contents

Abstract

Introduction

Theoretical Background

Online Procrastination

Online Shopping

Impulse Buying Behaviour

Online Shopping Procrastination

Summary of Research and Formation of Hypotheses

Methods

Choice of Method

Study Design

Measures

Recruitment of Participants and Sample Description

Results

Descriptive Statistics

Results Regarding Hypotheses

Explorative Results

Discussion

Summary

Interpretation and Discussion of Results

Implications

Limitations and Future Research Lines

Conclusion

Research Objectives & Topics

The primary aim of this study is to identify the psychological predictors of online shopping procrastination, specifically examining how shopping orientation and impulse buying tendencies influence this behavior and its relationship with purchase frequency.

• Psychological drivers of online shopping procrastination.
• The impact of hedonic vs. utilitarian shopping orientations.
• The relationship between impulse buying tendency and online shopping.
• The effect of online shopping procrastination on actual purchase behavior.
• Differences in procrastination tendencies across demographics.

Excerpt from the Book

Summary of Chapters

Introduction: Defines procrastination and identifies the research gap regarding online shopping as a specific procrastination domain, establishing the study's research questions.

Theoretical Background: Reviews existing literature on general online procrastination, online shopping motives, impulse buying behavior, and links them to the novel concept of online shopping procrastination.

Methods: Details the quantitative online questionnaire design, the scales used for measurement (OSP, CSO, SE, UPPS, IBT), and the recruitment process of 119 participants.

Results: Presents the statistical analysis of the surveyed data, confirming the influence of shopping orientation and impulse buying tendencies on procrastination behavior and purchase outcomes.

Discussion: Interprets the findings, addresses the study's limitations, discusses the implications for consumer psychology, and suggests directions for future research.

Keywords

Online Shopping Procrastination, Procrastination, Impulse Buying, Shopping Orientation, Hedonic Shopping, Utilitarian Shopping, Impulsivity, Online Consumer Behavior, Cyber-loafing, Purchase Frequency, Self-regulation, Consumer Psychology.

Frequently Asked Questions

What is the central focus of the research?

The primary focus is to examine the phenomenon of online shopping procrastination and to identify which consumer characteristics and personality traits predict why individuals engage in this behavior.

What are the main thematic fields explored?

The study investigates the intersection of procrastination, impulse buying tendencies, and various shopping orientations (hedonic vs. utilitarian) within the context of online consumer behavior.

What is the primary goal or research question?

The main goal is to determine the prevalence of online shopping procrastination and to understand if and how factors like impulsive buying tendencies and shopping motivation predict this behavior, ultimately impacting purchase frequency.

Which scientific methodology was utilized?

The research employed a quantitative study design using an online questionnaire distributed to 119 participants, utilizing validated scales to measure procrastination, shopping orientation, and impulsivity.

What is covered in the main section of the paper?

The main section spans from a theoretical literature review of procrastination to the methodology used for data collection, followed by the presentation of statistical results and their interpretation regarding psychological predictors.

Which keywords best characterize this work?

Key terms include Online Shopping Procrastination, Impulse Buying, Hedonic Shopping Orientation, Impulsivity, and Consumer Psychology.

How does a hedonic shopping orientation affect potential procrastination?

A hedonic shopping orientation is a positive predictor for online shopping procrastination, as these shoppers derive pleasure from the experience and view it as a rewarding escape from aversive tasks.

What is the relationship between impulse buying and procrastination?

The study reveals a strong positive relationship; individuals with higher impulse buying tendencies are significantly more likely to engage in online shopping while procrastinating on their actual tasks.

Does procrastination actually lead to more purchases?

The results show a significant positive correlation between online shopping procrastination and purchase frequency, suggesting that procrastinators do not just browse but also engage in making actual purchases.

Did the study find significant differences between genders?

Yes, the study observed that female participants were more inclined towards online shopping procrastination than male participants, though it notes that the sample was predominantly female.