Social Community Sites as the Trend in Web 2.0. How to Beat the Competition

Inhaltsverzeichnis (Table of Contents)

• Executive Summary
• 1. Introduction
  • 1.1 Objectives
  • 1.2 Methodology
• 2. What means Web 2.0?
  • 2.1 Definition
  • 2.2 Development
  • 2.3 Internet Usage
  • 2.4 Main Tools
    • 2.4.1 User generated content
    • 2.4.2 Blogs
    • 2.4.3 Podcasting
    • 2.4.4 Wikis
    • 2.4.5 Tagging
    • 2.4.6 RSS Feeds
    • 2.4.7 Mashups
    • 2.4.8 Social Bookmarking
    • 2.4.9 Crowdsourcing
  • 2.5 Effects
    • 2.5.1 Social Effects
    • 2.5.2 Economic Effects
    • 2.5.3 Technological Effects
  • 2.6 Problems
    • 2.6.1 Copy Rights
    • 2.6.2 Personal Rights
    • 2.6.3 Data Protection
• 3. Social Community Sites
  • 3.1 Social Interactions in General
    • 3.1.1 What are Social Community Sites?
    • 3.1.2 Social Contacts
    • 3.1.3 Social Ties
    • 3.1.4 Social Groups
    • 3.1.5 Social Networks
  • 3.2 Social Community offline
  • 3.3 Social Community online
    • 3.3.1 Average Members
    • 3.3.2 Geographic Communities
    • 3.3.3 Topic Communities
    • 3.3.4 Demographic Communities
    • 3.3.5 Business Communities
• 4. How are Social Communities organised?
  • 4.1 Community Purpose
  • 4.2 Community Structure
    • 4.2.1 User Profile
    • 4.2.2 Member Contacts
    • 4.2.3 New Contacts
    • 4.2.4 Profile Quality
    • 4.2.5 Attracting new Members
  • 4.3 Social Interactions
  • 4.4 User Participation
  • 4.5 Connectivity
  • 4.7 Chances and Risks for Providers
• 5. How is the Competitive Environment structured?
  • 5.1 Competitors
  • 5.2 Analysis
    • 5.2.1 Environment
    • 5.2.2 PEST-Analysis
    • 5.2.3 Outcome
• 6. What are the Factors of Success?
  • 6.1 Sectoral Factors
    • 6.1.1 Market Entry and Level of Innovation
    • 6.1.2 Space for Further Development
    • 6.1.3 Maslow's Hierarchy of Needs
  • 6.2 Company specific Factors
    • 6.2.1 Number of Users
    • 6.2.2 Objective and Vision
    • 6.2.3 Participation and Activity
    • 6.2.4 Content
    • 6.2.5 Usability and Design
  • 6.3 Technological Factors
    • 6.3.1 User data base
    • 6.3.2 Tracking and Reporting
• 7. What are applicable Business Models?
  • 7.1 Definition of a Business Model
  • 7.2 Web-based Business Models
    • 7.2.1 Overview
    • 7.2.2 Effect of Web 2.0
    • 7.2.3 Revenue Resources for Social Communities
• 8. Recommendations
  • 8.1 Set clear Purposes and Objectives
  • 8.2 Enable Growth and technical Development
  • 8.3 Attract and Retain Members
  • 8.4 Utilise several Revenue Resources

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to analyze the phenomenon of social community sites within the context of Web 2.0, focusing on their competitive landscape and factors contributing to success. It explores the characteristics of successful social communities and examines viable business models for these platforms.

• The definition and evolution of Web 2.0.
• The characteristics and structure of social community sites.
• Competitive analysis of the social community market.
• Key factors contributing to the success of social community sites.
• Applicable business models for social community platforms.

Zusammenfassung der Kapitel (Chapter Summaries)

The initial chapters define Web 2.0, detailing its development, key tools (blogs, wikis, etc.), and its impact. Subsequent chapters delve into the nature of social interactions online and offline, classifying different types of online communities (geographic, topic-based, etc.). The thesis then analyzes the organizational structure of social communities, focusing on aspects like user profiles, member interaction, and attracting new members. A competitive analysis follows, examining the competitive landscape and identifying key success factors for social communities.

Schlüsselwörter (Keywords)

Web 2.0, Social Community Sites, Online Communities, Competitive Analysis, Business Models, User Interaction, Success Factors, Revenue Generation.