Doktorarbeit / Dissertation, 2022
134 Seiten
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 The Research Problem
1.4 Aim of the Study
1.5 Research Objectives
1.6 Research Question
1.7 Research Hypotheses
1.8 Significance of Study
1.9 Limitations and Delimitations
1.10 Definition of Terms
1.11 Historical Background of case study
2.0 LITERATURE REVIEW
2.0 Introduction
2.1 Nigeria
2.2 The Economic Environment of Nigeria
2.3 The Nigerian Economy and its Real Estate Sector
2.4. Overview of the Nigeria Real Estate Sector
2.5 Some Real Estate companies in Nigeria
2.6 The Concept of Strategic Planning
2.7 Strategy defined
2.8 Advantages of Strategy
2.9 Disadvantages of Strategy
2.10 Strategic Planning, a Nexus of Strategic Management Practice
2.11 The Ten Schools of Thought on Strategy Formation
2.12 The Blue Ocean Strategy
2.13 Generic Strategies
2.14 Common Strategies
2.15 Different Stages of Strategic Management Process
2.16 Strategic Management and Corporate Performance
2.17 Performance Measurement (Objective/Subjective Method
2.18 Conclusion
3.0 RESEARCH METHODOLOGY
3.0 Introduction
3.1 General Idea of Research Approach & Methods
3.2 Research Design
3.3 Target Population
3.4. Sample Size a& Sampling Technique
3.5 Data Collection methods
3.6 Semi Structured Interview
3.7 Questionnaire
3.8 Validity & Reliability
3.9 Rationale for the use of Qualitative & Quantitative Data collection method Sample Interview
3.10 Data Analysis
3.11 Ethical Consideration & Confidentiality
3.12 Summary
4.0 RESULTS ANALYSIS AND DISCUSSIONS
4.0 Introduction
4.1 Response Rate
4.2 Age of the Respondents
4.3 Gender Ratio of Respondents
4.4. Academic Qualifications of Respondents
4.5 Duration in the Real Estate Industry
4.6 Resource Availability
4.7 How Resource Availability affects Business Growth
4.8 Analysis of Data using Mixed Method
4.9 Mixed Method Strategy & Component used
4.10 Performance Measurement for the Study
4.11 Presence of Strategic Management Practice
4.12 Analysis of Quantitative and Qualitative Data
4.12a Qualitative Data Analysis
4.12b Quantitative Data Analysis
4.13 Association of Strategic Mgt. Practice & Performance
4.14 Relationship between the Engagement of Strategic Management Practice by Nigerian Real Estate Businesses and Better Performance
4.15 Regression Analysis
4.16 Interpretation of Findings
5.0 DISCUSSION, SUMMARY, CONCLUSION, CONTRIBUTION AND RECOMMENDATION THODOLOGY
5.0 Introduction
5.1 Overview of the Research
5.2 Review of Research Objectives
5.3 Summary
5.4 Nigerian Real Estate Sector and adoption of Strategic Management Practices
5.5 Conclusion
5.6 Contribution of the Study to Theory & Literature
5.7 Contribution of the Study to Policies and Practice
5.8 Recommendation for Policy & Stakeholders of the Sector
5.9 Recommendation for Further Study & Research
This research aims to investigate the influence of strategic management methods and practices on the organizational performance of real estate businesses in Nigeria. The study seeks to bridge the gap in existing literature, which has primarily focused on developed economies, by providing empirical insights into how strategic planning and management approaches perform within the unique socio-cultural and economic context of Nigeria.
1.1 Background of Study.
The business of the 21st century regardless of its size is going to be part of the global business community affecting and being affected by social changes, events and pressures from within a Nation and around the world at large (Olanipekun, 2014). This is so because the business environment is changing, dynamic, turbulent and highly competitive, this is evident in the rise and rise of China in the last few years which has made the Chinese a huge force to reckon with in the present day in every facet of the economy.
In this period, the relationship between business and society has changed radically. The key drivers of this change have been globalization of trade, increased size and influence of corporate organizations, the repositioning of government and the rise in the strategic importance of stakeholder’s relationships, knowledge and brand reputation (Dauda, Akingbade & Akinlabi, 2010).
The competitive Real Estate business environment has resulted into complexity and sophistication of business decision-making which requires strategic management practices. The management of various and multifaceted aspect of Real Estate, from acquisition of Land to construction, development, sales and marketing, all forms internal activities as part of modern executive’s responsibilities. The Real Estate firm’s immediate external environment poses a second set of challenging factors.
To deal effectively with all these variables and factors that affects the ability of a Real Estate company to grow profitably, the Owners, Managers and Executives of the company design strategic management processes they feel would facilitate the optimal positioning of the firm in its competitive environment. Strategic process allows more accurate anticipation of environmental changes and improved preparedness for reacting to unexpected internal and competitive demands (Umar, 2008).
1.0 INTRODUCTION: This chapter introduces the study, outlining the research background, statement of the problem, research objectives, and the significance of investigating strategic management practices within the Nigerian real estate sector.
2.0 LITERATURE REVIEW: This chapter conducts a comprehensive review of existing concepts regarding strategy, strategic management, and the Nigerian economic context, highlighting the gap in literature concerning developing economies.
3.0 RESEARCH METHODOLOGY: This chapter details the mixed-methods approach adopted for the study, explaining the rationale behind the survey design, sample selection, and the tools used for both qualitative and quantitative data collection.
4.0 RESULTS ANALYSIS AND DISCUSSIONS: This chapter presents the empirical data gathered, providing a detailed analysis of findings regarding the adoption of management practices and their correlation with organizational performance metrics.
5.0 DISCUSSION, SUMMARY, CONCLUSION, CONTRIBUTION AND RECOMENDATION: This chapter synthesizes the overall findings, draws conclusions regarding the impact of strategic management, and provides policy recommendations for stakeholders in the real estate industry.
Strategic Management, Real Estate, Organizational Performance, Nigeria, Strategic Planning, Business Growth, Competition, Leadership, Resource Availability, SME, Mixed-Methods, Competitive Advantage, Socio-cultural Dynamics.
The research examines the impact of strategic management practices and planning methods on the organizational performance and growth of real estate companies operating in Nigeria.
The study covers the influence of business environment dynamics, strategic planning tools, the role of leadership in strategy implementation, and how socio-cultural factors in Nigeria shape management decisions.
The central aim is to empirically establish whether a correlation exists between the adoption of strategic management practices and the performance of real estate businesses in the Nigerian service-related sector.
The researcher uses a mixed-methods approach, combining quantitative data from questionnaires with qualitative insights from semi-structured interviews to gain a comprehensive understanding of the topic.
The main text covers the theoretical framework of strategic management, an appraisal of the Nigerian real estate sector, current hurdles to growth (such as funding and regulation), and statistical analysis of performance outcomes based on strategic engagement.
Key terms include Strategic Management, Real Estate, Organizational Performance, Nigeria, Strategic Planning, Competitive Advantage, and Mixed-Methods research.
The study reveals that local cultural norms, such as collectivism and religious influence, frequently override formal planning, often leading business owners to rely on patronage rather than strategic management.
The research concludes that while larger firms successfully implement strategic management to drive growth, many small and medium-sized enterprises still struggle due to a lack of formal planning and a reliance on informal business practices.
The findings suggest that government agencies should move beyond just providing financial interventions and actively promote the culture of strategic management practice to help standardize and professionalize the sector.
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