Bachelorarbeit
64 Seiten
To solve the question of what the role of sustainability is within the luxury goods segment, the first two chapters will give an understanding of luxury and sustainability. This understanding is needed for the later analyses. After the first two chapters, a combination between luxury and sustainability is presented by doing qualitative research and literature analysis.
Therefore, the acting of personal luxury companies nowadays and the perspective of luxury consumers is analyzed. Followed by a SWOT analysis in which strengths, weaknesses, opportunities, and threats of communicating sustainable values for personal luxury brands are combined. From the SWOT analysis, results have been derived, which can be an example for luxury companies.
In the next chapter, an expert interview was conducted to gain insights from the personal luxury industry. Finally, recommendations for action are presented. In the end a conclusion of the work and its results is given, as well as a thesis about the development in the future.
It's a highly explosive mix. On the one hand, it is becoming increasingly important that we protect our planet. The awareness that we need to adapt our behavior is growing among people. Especially, younger generations are more concerned with the sustainable development.
To influence consumer buying behavior, it is critical for luxury companies to understand why consumers buy luxury products and services and how their perceptions of luxury values influence them. Therefore, it is important to understand the sustainability values that consumers consider when purchasing a luxury item in order to communicate these (sustainability) values in the right dosage.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!
Kommentare