Audiences' perception of Pidgin English in Nigerian advertisements

Inhaltsverzeichnis (Table of Contents)

• Chapter One: Introduction
• 1.1 Background to the Study
• 1.2 Statement of the Problem
• 1.3 Objectives of the Study
• 1.4 Research Questions
• 1.5 Significance of the Study
• 1.6 Scope and Delimitation of the Study
• 1.7 Definition of Terms
• Chapter Two: Literature Review
• 2.1 The Concept of Pidgin English
• 2.2 Varieties of Pidgin English
• 2.3 Pidgin English in Nigerian Broadcast Media
• 2.4 Audience Perception of Pidgin English Advertisements
• 2.5 Theoretical Framework
• Chapter Three: Research Methodology
• 3.1 Research Design
• 3.2 Population of the Study
• 3.3 Sample and Sampling Technique
• 3.4 Instrument for Data Collection
• 3.5 Method of Data Collection
• 3.6 Method of Data Analysis
• Chapter Four: Data Presentation, Analysis and Interpretation
• 4.1 Presentation of Data
• 4.2 Analysis of Data
• 4.3 Interpretation of Data
• Chapter Five: Summary of Findings, Conclusion and Recommendations
• 5.1 Summary of Findings
• 5.2 Conclusion
• 5.3 Recommendations

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research project investigates the perception of Pidgin English advertisements by audiences in Benin-City, Nigeria. The study aims to explore the impact of Pidgin English on advertising effectiveness and audience engagement. The research seeks to understand how audiences perceive the use of Pidgin English in advertising and whether it influences their purchasing decisions. The study will also examine the social, cultural, and linguistic implications of Pidgin English in the context of advertising.

• The use and effectiveness of Pidgin English in advertising
• Audience perception of Pidgin English advertisements
• The impact of Pidgin English on advertising effectiveness
• The social and cultural implications of Pidgin English in advertising
• The linguistic features of Pidgin English used in advertisements

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter One provides an introduction to the study, including background information, statement of the problem, research objectives, research questions, significance of the study, scope and delimitation, and definition of key terms.

Chapter Two presents a comprehensive literature review on Pidgin English, its varieties, its use in Nigerian broadcast media, and audience perception of Pidgin English advertisements. This chapter also discusses the theoretical framework guiding the research.

Chapter Three outlines the research methodology, including research design, population, sample and sampling technique, instrument for data collection, method of data collection, and method of data analysis.

Chapter Four presents, analyzes, and interprets the data collected through the research. This chapter examines the findings in relation to the research questions and objectives.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of this research include Pidgin English, advertising, audience perception, Nigerian broadcast media, Benin-City, language, culture, communication, advertising effectiveness, and audience engagement. These terms encapsulate the core concepts and themes explored throughout the study, highlighting the importance of understanding the role of Pidgin English in advertising and its impact on audiences.