The Cultural Differences of Expanding Platform-based Businesses in China and Russia

Inhaltsverzeichnis (Table of Contents)

• 1 Introduction
• 1.1 Realization
• 1.2 Objectives of the Thesis
• 1.3 Non-Objectives of the Thesis
• 1.4 Research Questions
• 1.5 Methodology
• 2 The Platform-based Business Model
• 2.1 The Evolution of Platform-based Businesses
• 2.1.1 The Roots in Ancient History
• 2.1.2 The Accessibility of the Internet to Consumers
• 2.1.3 The Dot-com Bubble
• 2.1.4 The Financial Crisis
• 2.1.5 The Impact of Covid-19
• 2.2 Platforms as a Business Model
• 2.2.1 The Four Columns of the Core Transaction
• 2.2.2 The Four Core Functions of Platforms
• 2.2.3 Platform Types
• 2.2.4 Exchange Platforms
• 2.2.5 Maker Platforms
• 2.2.6 The Power of Using the Network Effect Right
• 2.2.7 Modern Monopolies
• 2.3 The Importance of Platform-based Businesses in the 21st Century
• 2.3.1 Financial Drivers of Platform-based Businesses
• 2.4 Summary of the Platform-based Business Model
• 3 Current Market Analysis of Platform-based Businesses
• 3.1 Current Market Situation in the United States of America
• 3.2 Current Market Situation in China
• 3.3 Current Market Situation in Russia
• 3.4 Summary of the Current Market Analysis of Platform-based Businesses
• 4 Cultural Analysis
• 4.1 The Reasoning behind choosing both - Hofstede and GLOBE
• 4.2 Hofstede Model
• 4.2.1 Comparing and Contrasting China to the United States of America
• 4.2.2 Comparing and Contrasting Russia to the United States of America
• 4.2.3 The Main Differences between China and Russia
• 4.3 GLOBE Study
• 4.3.1 Comparing and Contrasting China to Russia
• 4.4 Summary of the Cultural Analysis
• 5 Applying the Cultural Analysis to the Current Market Situation
• 5.1 Applying the Cultural Analysis of the Current Market Situation in China
• 5.2 Applying the Cultural Analysis of the Current Market Situation in Russia
• 5.3 Compare and Contrast China to Russia
• 5.4 Summary of Applying the Cultural Analysis to the Current Market Situation
• 6 Discussion and Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to examine the cultural differences of expanding platform-based businesses in China and Russia. The study focuses on the influence of cultural factors on the success of platform-based business models in these two countries.

• Evolution of Platform-based Businesses
• Cultural Influences on Platform Adoption
• Market Analysis of Platform-based Businesses in China and Russia
• Application of Cultural Frameworks (Hofstede and GLOBE)
• Comparison and Contrast of Platform Strategies in China and Russia

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 1 introduces the thesis, outlining its objectives and research questions. Chapter 2 explores the platform-based business model, tracing its evolution and analyzing its key components. Chapter 3 provides an overview of the current market situation of platform-based businesses in the United States, China, and Russia, highlighting prominent companies in various industries. Chapter 4 delves into the cultural context, employing the Hofstede and GLOBE models to compare and contrast the cultural dimensions of China and Russia. Chapter 5 applies the cultural analysis to the market situation, examining how cultural factors shape the adoption and success of platform-based businesses in China and Russia.

Schlüsselwörter (Keywords)

The primary focus of this thesis lies on platform-based business models, cultural differences, and the impact of culture on the success of these models in China and Russia. Key concepts include Hofstede's cultural dimensions, the GLOBE study, market analysis, and comparative analysis of platform strategies. This research aims to provide insights into the cultural nuances affecting the expansion of platform-based businesses in these two significant markets.