Masterarbeit, 2021
53 Seiten, Note: 1,8
1. Introduction
2. Theoretical Framework
2.1 Sport Entrepreneurship
2.2 Prior Experience
2.3 Risk
2.3.1 Risk and Entrepreneurship
2.3.2 Risk-Taking and Entrepreneurship
2.3.3 Risk-Taking and Sports Entrepreneurship
2.3.4 Risk-Taking and Entrepreneurial Success
2.3.5 Risk-Handling
3. Research Methodology
3.1 Research Design
3.2 Sampling Approach
3.3 Sampling Selection
3.4 Data Collection and Analysis
3.4.1 Interview Conduction
3.4.2 Data Analysis
3.4.3 Interview-Guide Structure
3.5 Methodology Limitations
4. Findings
4.1 Prior Experience
4.1.1 Types of experienced Sports Risk-types
4.1.2 Sports Risk-handling Strategies
4.2 Sports Entrepreneurship
4.2.1 Entrepreneurial Motivation
4.2.2 Types of Entrepreneurial Risk-types
4.2.3 Entrepreneurial Risk-handling Strategies
5. Discussion
6. Conclusion
6.1 Implications for Research
6.2 Implications for Practice
6.3 Limitations
This thesis investigates how prior experience as a professional athlete shapes the entrepreneurial risk-handling strategies of former top athletes, aiming to develop a conceptual framework that can support aspiring entrepreneurs in high-risk environments.
4.1.2 Sports Risk-handling Strategies
The cases revealed different risk handling strategies that they had developed and applied in their previous career experiences as top athletes. Based on the gathered data, it was possible to identify four second-order themes as recurring objects of risk-handling strategies in at least two or more cases, as visualized in Table 3. One strategy that is frequently appearing in the data and therefore represents the first second-order theme can be summarized as splitted risk-handling. A ski racer, for example, used this strategy in an important world cup race and explains it as follows: “You are at the top of the steep ski slope, which represents a significant risk. To handle this huge risk, you have to divide the whole run into many small risky sections and then work your way from one risky section to the next. The advantage is that you can focus only on the risk of one small segment, which then no longer seems so big”.
With the risk-filtering second order theme the authors identified a strong mentality strength, where the athletes are able to filter out negative thoughts related to risk. Thus, a state is reached which contains almost no uncertainties. This was described by the respondents as important in order to be able to perform well. Another second-order theme that has emerged from the data is rationally self-confident risk-handling. Interestingly, this risk handling strategy was expressed in some way by almost all interviewed athletes. Confidence in personal competence thus seems to be an effective way of handling risky situations.
1. Introduction: Presents the research problem regarding entrepreneurial risk and introduces the rationale for studying sports entrepreneurs as a source for understanding risk-handling strategies.
2. Theoretical Framework: Reviews literature on sport entrepreneurship, prior experience, risk-taking, and risk-handling, establishing the academic foundation for the study.
3. Research Methodology: Details the qualitative, exploratory, multiple case study approach using semi-structured interviews with ten former professional athletes.
4. Findings: Presents the empirical data on the types of risks encountered and the specific risk-handling strategies developed by athletes and applied in their entrepreneurial ventures.
5. Discussion: Analyzes the empirical results in relation to the initial research question and existing academic literature, emphasizing the transferability of athletic experience to the business world.
6. Conclusion: Summarizes the study’s contributions, confirming that prior athletic experience significantly shapes entrepreneurial risk-handling, and provides implications for future research and practice.
Entrepreneurship, sport entrepreneurship, professional athlete, second career, sports, risk-taking, risk-handling, qualitative research, case study, risk management, mental strength, athletic performance, business venturing, conceptual framework, risk tolerance.
The research explores how the risk-related experiences gained during a professional athletic career influence the risk-handling strategies of these individuals when they become entrepreneurs.
The central thematic fields include sports entrepreneurship, risk identification (physical, financial, and failure risks), and the application of mental strategies like risk-filtering or goal-oriented handling in business.
The study specifically aims to answer how prior experience as a top athlete influences the risk-handling strategies implemented by a sports entrepreneur.
The authors utilized an exploratory, qualitative multiple case study design, based on ten in-depth, semi-structured interviews with former professional athletes who are now active entrepreneurs.
The main body integrates the literature review with empirical findings, detailing the risk types and handling strategies found in both athletic and entrepreneurial career contexts.
Key terms include sports entrepreneurship, professional athlete, second career, risk-taking, risk-handling, and mental strength in business.
It involves breaking down a large, intimidating risk or problem into multiple smaller, manageable segments to reduce psychological pressure and improve focus.
The framework illustrates how athletic experiences (such as "rationally self-confident risk-handling") serve as a foundational set of skills that help entrepreneurs handle uncertainty in their professional ventures.
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