Masterarbeit, 2022
58 Seiten
This study investigates the influence of press conference frames on second-level agenda-setting in German and Spanish news media, examining the Germanwings flight 9525 crash. The study aims to understand how the press conference frames shaped the public discourse and debate around the incident.
The study focuses on the concepts of plane crash, press conference, news media, crisis communication, content analysis, and agenda-setting. The research analyzes the impact of cultural differences on media coverage and investigates the dynamics of frame competition in German and Spanish news media.
It refers to how media influences not just what we think about (issues), but how we think about them, specifically by making certain attributes or "frames" of an issue more salient.
The study found that frames were more salient in German news media. Cultural differences influenced how the airline's crisis communication was framed and interpreted in each country.
Frames were generally more successful in newscasts (television) than in high-quality newspapers, likely due to the wide reach and visual impact of the TV format.
Experts, airline representatives, and political actors dominated the discourse. A broader inclusion of civil society actors was noted as a sign of debate quality.
The press conference served as the primary source for the airline's "sense-making" frames, which the study then tracked to see how they were adopted by the media.
Companies must consider cultural particularities and the specific dynamics of different media formats when managing a crisis in an international or European context.
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