New Media and Cultural Hybridisation. A Study on the Influence of New Media Technologies on the Youth of Silchar, India

Table of Contents

Chapter I: Introduction

Exploring Hybridity

Hybridity: metaphor and reality

Tracing Hybridity

Hybridisation in Post Colonial Era

Hybridity and Indian Nation

New Media Embarking into New Era

Types of Convergence

Effects of Convergence

A Changing System in Internet Age

Convergence Culture

New Media and A Hybrid Culture

The Internet Driven Mediated Communication

The New Media and Culture

The New Media and Personal Relationships

The New Media and Consumer Trends

The Future of New Media and Social Communications and Its Impact on Culture

Rationale behind the Study:

Statement of the Problem

Significance of the Study

References

Chapter II: Review of Literature

References

Chapter III: Objectives, Research Questions & Methodology

Operational Definitions

Objectives of the Study

Research Questions

Research Design

Sampling Universe

Sample size

Data Analysis

Simple Regression Analysis

Limitations of the methodology

Measures and Independent Variables

Dependent variables

References

Chapter IV: Findings & Analysis of Data

Analysis and interpretation of Research Questions

Chapter V: Conclusion

Major findings of the study

Discussion and conclusion

Limitations of the present study and recommendations for future research

References

Bibliography

Research Objectives and Themes

This research investigates the influence of New Media Technologies on undergraduate students in Silchar, North East India, to determine if these platforms lead to a state of cultural hybridisation. The study explores whether digital consumption alters perceptions of traditional cultural indicators such as food, fashion, and social practices.

• Role of New Media in changing consumption patterns of Western food and clothing.
• Influence of digital platforms on the celebration of cultural events and traditions.
• Transformation of personal and social relationships through Internet-driven communication.
• Intersection of local cultural identity and global digital connectivity.
• Impact of information dissemination and consumer trends on the youth of Silchar.

Excerpt from the Book

Summary of Chapters

Chapter I: Introduction: Provides theoretical context on new media, digital convergence, and the concept of cultural hybridity, establishing the rationale for studying Silchar's youth.

Chapter II: Review of Literature: Surveys existing academic research regarding digital impacts on local cultures, media consumption, and the evolution of social identities online.

Chapter III: Objectives, Research Questions & Methodology: Outlines the locale, target demographics, and the quantitative survey methods used to analyze data, including the use of logistic regression.

Chapter IV: Findings & Analysis of Data: Presents demographic statistics and detailed results from the surveys and regression models regarding student behaviors and perceptions.

Chapter V: Conclusion: Synthesizes the findings to confirm that New Media has significantly influenced the lifestyle and cultural consumption habits of the urban youth in Silchar.

Keywords

New Media, Hybrid Culture, Youth, Digital Convergence, Social Networking Sites, Cultural Hybridisation, Globalization, North East India, Undergraduate Students, Internet Consumption, Social Identity, Information Technology, Media Impact, Consumer Trends, Silchar

Frequently Asked Questions

What is the core focus of this research?

The research examines the impact of New Media Technologies on the lifestyle, cultural practices, and identity of undergraduate students in Silchar, focusing on the phenomenon of cultural hybridisation.

What central themes are explored in the study?

Key themes include the shift in cultural consumption patterns (food, fashion, celebrations), the rise of digital dependency, media convergence, and the interplay between local traditions and global influences.

What is the primary goal of this research?

The goal is to determine if current interaction with New Media technologies is actively transforming the perceptions and cultural behaviors of Silchar's youth towards hybridity.

Which scientific methodology is employed?

The study utilizes a survey-based methodology with a sample of 300 students, analyzed primarily through quantitative tools, including logistic regression analysis to assess correlations between variables.

What does the main body of the work cover?

It provides a comprehensive review of literature on cultural hybridity, details the research design, presents demographic and usage statistics, and interprets the impact of digital media on specific cultural indicators.

Which keywords define this work?

The work is characterized by terms such as New Media, Hybrid Culture, Digital Convergence, Social Networking, and Globalization within the context of Indian youth culture.

How does New Media specifically impact the concept of Western celebrations in Silchar?

The study finds that New Media functions as a catalyst, helping organize, propagate, and increase the popularity of Western-influenced events, making them more acceptable and integrated into the daily lives of the youth compared to traditional indigenous celebrations.

What is the significance of the findings regarding the "digital bedroom" phenomenon?

It highlights that contemporary childhood and youth are increasingly mediated through Social Networking Sites, Smart-phones, and New Media, suggesting that identity formation is now deeply entwined with the digital sphere.