Bachelorarbeit, 2022
37 Seiten, Note: 1,7
This thesis aims to investigate whether Donald Glover's music video "This is America" reproduces or dismantles racial stereotypes. It explores the video's use of symbolism and historical references within the context of systemic racism and its representation of Black masculinity in hip-hop culture. The analysis utilizes a semiotic approach informed by existing scholarship on racism and stereotypical portrayals of Black people in media.
1. Introduction: This chapter sets the stage by presenting two cases of racially motivated violence, one from 1955 and one from 2012, highlighting the persistence of systemic racism in the United States. It connects these events to contemporary instances of police brutality and the Black Lives Matter movement, emphasizing the need to understand how such racism endures despite societal progress. The chapter introduces the music video "This is America" by Childish Gambino as a rich case study for examining the perpetuation and challenge of racial stereotypes in media, ultimately posing the central research question: Does Donald Glover reproduce or dismantle racial stereotypes in his music video?
The central research question is: Does Donald Glover reproduce or dismantle racial stereotypes in his music video "This is America"?
This analysis examines Childish Gambino's music video "This is America" through a semiotic lens, exploring its symbolism, historical references, and representation of Black masculinity within the broader context of systemic racism and media portrayals of Black people. It investigates whether the video reinforces or challenges racial stereotypes.
The analysis utilizes a semiotic approach, drawing upon existing scholarship on racism, stereotypical portrayals of Black people in media, and the complexities of Black masculinity in hip-hop culture.
Key themes include systemic racism in the United States, racial stereotypes in media representation, Black masculinity in hip-hop culture, semiotic analysis of "This is America," and the role of media in perpetuating or challenging stereotypes.
The text provides historical context by referencing instances of racially motivated violence, connecting past events (such as incidents from 1955 and 2012) to contemporary issues like police brutality and the Black Lives Matter movement, demonstrating the persistence of systemic racism.
The text is structured into four chapters: an introduction, a theoretical framework chapter (covering the concept of racism, historical context, stereotypes in media, and Black masculinity), a chapter dedicated to the analysis of "This is America," and a conclusion. It also includes a table of contents, a statement of objectives and key themes, and chapter summaries.
The analysis delves into the video's symbolism, historical references, and how it represents and potentially subverts stereotypes related to Black masculinity and the broader experiences of Black people in America.
The overall purpose is to contribute to a scholarly understanding of how media representations, particularly music videos, can either reinforce or challenge deeply entrenched racial stereotypes and contribute to ongoing conversations about systemic racism and its impact.
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