Studienarbeit, 2008
50 Seiten, Note: 1,0
This study aims to analyze Hewlett-Packard's (HP) competitive position in the global IT market and assess its chances of maintaining its success against major competitors. It examines HP's internal and external environment, financial performance, and strategic options.
Introduction: This chapter introduces the subject of the study, focusing on Hewlett-Packard's (HP) position as a global IT giant and its competitive challenges. It establishes the main question of whether HP can continue to outperform its global competitors and outlines the approach taken to answer this question. The chapter lays the foundation for the detailed analysis that follows in subsequent sections. It sets the stage by briefly introducing HP's history, its diverse product portfolio, and the competitive intensity of the global IT market.
Main Part: Economic features of the industry segments: This section delves into the economic characteristics of the specific IT industry segments in which HP operates. It analyzes various aspects including market size, growth rates, competitive intensity, trends and driving forces within IT services, personal computers (PCs), enterprise storage and servers, and imaging and printing. It provides a detailed economic context for understanding HP's performance within each of these critical market segments. The analysis likely includes detailed data on revenue, market share and industry growth, providing a crucial background for further chapters.
Main Part: HP - a short overview: This chapter provides a concise overview of Hewlett-Packard's history, structure, and overall business model. It is likely to cover the company’s evolution from its humble beginnings to its current status as a major player in the IT industry. This provides the necessary context for understanding HP's current position and capabilities, setting the stage for a deeper analysis of its performance and strategic options. This overview likely includes information on key product lines, organizational structure, and overall business strategy.
Main Part: Analysis of the financial performance of HP (2005-2007): This chapter provides a comprehensive analysis of HP's financial performance over a three-year period (2005-2007). The analysis likely involves examination of key financial indicators such as revenue, earnings, profitability, and market capitalization. The purpose is to assess HP's financial health and provide insights into its overall business performance during that period. This lays a foundation for understanding HP’s ability to invest, grow, and respond to competitive pressures.
Main Part: SWOT analysis of HP and its biggest global competitors: This section performs a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of HP and its key competitors such as IBM and Dell. This involves identifying and evaluating HP's internal strengths and weaknesses alongside the opportunities and threats present in the external business environment. A similar analysis is conducted for each of the major competitors, providing a comparative framework to gauge HP’s relative competitive advantage. This analysis allows for a comparison of strengths and weaknesses, leading to a clearer understanding of HP's competitive standing.
Main Part: Evaluation of HP's business portfolio using Nine Cell Matrix: This chapter uses the Nine Cell Matrix to evaluate HP's diverse business portfolio. This technique assesses each business unit based on its market attractiveness and the company's competitive strength within that unit. The results offer insights into the strategic priorities for resource allocation and portfolio management within HP. This strategic framework helps identify areas for investment and divestment, and provides a more granular look at the company's diverse product lines.
Main Part: Recommendations for HP: This chapter presents concrete recommendations for HP's senior management based on the findings from the preceding analysis. This will likely involve suggestions for improving competitive capabilities, enhancing market share, optimizing cost structures and improving strategic positioning. The recommendations will incorporate insights from the SWOT analysis, the Nine Cell Matrix evaluation, and the financial performance assessment, resulting in a cohesive set of actionable suggestions.
Hewlett-Packard, global competition, IT industry, strategic management, financial performance, SWOT analysis, Nine Cell Matrix, competitive advantage, market share, strategic alliances, product innovation, supply chain management.
This study analyzes Hewlett-Packard's (HP) competitive position in the global IT market, assessing its ability to maintain success against major competitors like IBM and Dell. It examines HP's internal and external environments, financial performance, and strategic options.
The study covers a wide range of aspects, including HP's competitive landscape across various IT market segments (IT Services, PCs, Enterprise Storage & Servers, Imaging & Printing), its financial performance (2005-2007), a SWOT analysis of HP and its key competitors, and an evaluation of HP's business portfolio using the Nine Cell Matrix. The study concludes with strategic recommendations for HP's future growth and competitive advantage.
The study specifically examines the economic features of four key IT market segments: IT Services, Personal Computers (PCs), Enterprise Storage and Servers, and Imaging and Printing. This includes analysis of market size, growth rates, competitive intensity, and key trends within each segment.
The financial performance of HP is analyzed over a three-year period, from 2005 to 2007. Key financial indicators such as revenue, earnings, profitability, and market capitalization are examined.
Besides HP, the study includes a comparative SWOT analysis of two major global competitors: IBM and Dell. This allows for a direct comparison of strengths, weaknesses, opportunities, and threats.
The Nine Cell Matrix is used to evaluate HP's business portfolio. This framework helps assess the market attractiveness and competitive strength of each of HP's business units, guiding strategic resource allocation and portfolio management.
The study concludes with concrete recommendations for HP's senior management. These recommendations are designed to improve HP's competitive capabilities, enhance market share, optimize cost structures, and improve overall strategic positioning. The recommendations are informed by the SWOT analysis, the Nine Cell Matrix evaluation, and the financial performance assessment.
Key words include: Hewlett-Packard, global competition, IT industry, strategic management, financial performance, SWOT analysis, Nine Cell Matrix, competitive advantage, market share, strategic alliances, product innovation, and supply chain management.
The preview includes the table of contents, objectives and key themes, chapter summaries, and key words. It provides a comprehensive overview of the study's scope and findings.
The primary objective is to determine whether HP can continue to outperform its global competitors and to provide actionable recommendations for maintaining and enhancing its competitive position within the global IT market.
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