Masterarbeit, 2023
76 Seiten
This study investigates the influence of Entrepreneurial Alertness (EA) on the performance of Small to Medium Enterprises (SMEs) in Lusaka's Central Business District (CBD). The study aims to understand the impact of EA on SME performance, the relationship between its components, and the specific roles of EA in venture performance.
The main keywords and focus topics of the study include Entrepreneurial Alertness, Business Performance, SMEs, and Opportunities. The research explores the influence of entrepreneurial alertness on the performance of small and medium enterprises, highlighting the identification and exploitation of opportunities as key drivers of success.
Entrepreneurial Alertness is the ability of entrepreneurs to identify and exploit business opportunities that others might overlook.
The study found that Entrepreneurial Alertness has a positive and significant influence on the performance of Small to Medium Enterprises (SMEs).
The "evaluation and judgment" dimension was the only latent construct that showed a significant positive association with SME performance in this study.
The study focused on entrepreneurs owning SMEs within the Central Business District (CBD) of Lusaka, Zambia.
The findings suggest that training curricula and capacity-building programs should promote EA to increase opportunity identification and national economic performance.
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