Bachelorarbeit, 2020
48 Seiten, Note: 2,3
This dissertation aims to analyze the discourse strategies used in the 2019 political campaign speeches of three presidential candidates in Malawi: Saulos Chilima, Peter Mutharika, and Lazarus Chakwera. The study utilizes Critical Discourse Analysis (CDA) to explore the linguistic choices employed by these candidates to garner support from the electorate. The research is focused on understanding how language influences political discourse and how these strategies aim to win the consent of the Malawian people.
Chapter 1 introduces the study, outlining the research problem, purpose, questions, objectives, and significance. It also defines key terms and clarifies the scope of the study. Chapter 2 provides a comprehensive review of relevant literature, focusing on discourse analysis, CDA, political discourse, discourse strategies, and the Malawi political landscape. This chapter establishes a theoretical framework for the study, drawing on existing knowledge to inform the research questions. Chapter 3 delves into the research methodology, explaining the qualitative research design employed, data collection methods, and data analysis techniques. The chapter outlines the specific procedures used to gather and analyze data relevant to the research objectives. Chapter 4 presents and analyzes the collected data, focusing on the speeches of Saulos Chilima, Peter Mutharika, and Lazarus Chakwera. This chapter examines the discourse strategies used in each speech, identifying patterns and themes related to language choices and political narratives. Chapter 5 offers a comprehensive discussion of the findings, drawing conclusions from the analysis of the speeches. It highlights the key insights gained, offers recommendations for future research, and provides a concluding statement that summarizes the main contributions of the study.
This dissertation explores the discourse strategies employed in Malawian political speeches, focusing on the 2019 presidential campaign. Key themes include Critical Discourse Analysis (CDA), language use in politics, political narratives, discourse strategies, and the influence of language on public opinion and decision-making. It examines how these strategies are used to shape political discourse, win electoral support, and influence social change. The research provides insights into the dynamics of political communication and the power of language in shaping political outcomes.
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