Masterarbeit, 2022
80 Seiten, Note: 1,6
1. Introduction
1.1 Research status
1.2 Methodology and Time Framework
1.3 Theoretical structure
1.3.1 Sources of ‘soft power’ and Nye’s conversion model
1.3.2 Soft Power and Serbia: A nation on the rise?
2. Defining the Serbian world concept
2.1 Moving through time and space
2.2 Modern-day meaning and use of the term
2.3 Dimensions of the Serbian world
2.3.1 Nationality-oriented dimension
2.3.2 Cultural dimension
2.3.3 Spiritual dimension
2.3.4 Psychological dimension
2.3.5 Geopolitical & territorial dimension
3. ‘Serbian world’ – A Borrowed Concept?
3.1 The Concept of the ‘Russian World’
3.2 The Serbian World – A Copy of the Russian World or a Unique Concept?
4. Conclusion: Does the Serbian world have a future?
This master thesis investigates the concept of the "Serbian world" to determine whether it is a derivative of the Russian "Russian World" (Russkiy mir) doctrine or a unique strategy aimed at fostering multidimensional cohesion among the Serbian people. It explores the origins, definitions, and implementation of this concept within contemporary Serbian political discourse.
2.3 Dimensions of the Serbian world:
Alexander Dugin, a well-known Russian geopolitician, notes that the concept of boundaries determines the future of a state and is the essence of politics: “The boundary is the quintessence of politics. […] Boundaries determine success or failure, define starting conditions, and decide an inevitable defeat in the future. The problem of the greatness of a state and the entire abyss of a state’s fall is but part of the question of state boundaries. This is the very metaphysics of boundaries” (Kozdra 2018: 62). However, boundaries are not only real geographical objects, but also in certain ways mental constructs. This mental construct is often invoked in public discourse by political elites of institutional and symbolic power. For the reality, it is also a space of social awareness and a network of concepts that operates below and above distinct institutions. Boundaries are closely linked to mechanisms of social inclusion and exclusion, dividing lines between different cultures. However, mental representations of boundaries reproduced in the public discourse by elites are not only figments of imagination. They are also a source for creating contemporary identities and taking concrete action.
1. Introduction: Outlines the historical context of the dissolution of Yugoslavia and the subsequent desire for cultural and political cohesion among Serbs in the region and diaspora, introducing the "Serbian world" as a soft power project.
2. Defining the Serbian world concept: Explores the historical roots of the term, its modern-day usage in political discourse, and categorizes it into five distinct dimensions: nationality-oriented, cultural, spiritual, psychological, and geopolitical.
3. ‘Serbian world’ – A Borrowed Concept?: Compares the "Serbian world" with the Russian "Russian World" (Russkiy mir), examining their similarities, historical connections, and whether the Serbian concept is an authentic or borrowed idea.
4. Conclusion: Does the Serbian world have a future?: Summarizes that the concept is a flexible, multifaceted construct serving as soft power, and argues that despite political shifts, its implementation as a tool for preserving Serbs' national identity will likely continue.
Serbian world, Serbian identity, soft power, Balkans, Russian World, Russkiy mir, national cohesion, Serbian Orthodox Church, geopolitical dimensions, discourse analysis, foreign policy, mental boundaries, diaspora, integration, political discourse.
The work explores the contemporary concept of the "Serbian world" (Srpski svet), its emergence in Serbian political discourse, and its role as a foreign policy tool for regional and global influence.
The thesis covers ethnic nationalism, the use of soft power in international relations, the influence of the Serbian Orthodox Church, and the role of intellectual and political elites in state-building narratives.
The research intends to clarify whether the "Serbian world" is a direct copy of the Russian "Russian World" doctrine or a unique, indigenous idea designed to foster the cohesion of the Serbian people.
The author uses political discourse analysis and cognitive semantics to evaluate how political and social actors construct the meaning of the "Serbian world" across various public platforms.
It provides a historical backdrop, establishes a theoretical framework based on Joseph S. Nye’s soft power, defines the five dimensions of the concept (nationality, cultural, spiritual, psychological, geopolitical), and conducts a comparative analysis with Russia’s foreign policy.
Central terms include the Serbian world, Serbian identity, soft power, the Balkans, and the concept of national cohesion.
The church is identified as a crucial "soft power" instrument, acting as a cross-border institution that reinforces spiritual unity and preserves Serbian identity beyond administrative state borders.
Many regional actors from neighboring countries view it with suspicion, often labeling it an expansionist, imperialistic tool similar to "Greater Serbia" narratives from the 1990s, while the authors of the concept reject this as a misunderstanding.
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