Masterarbeit, 2018
110 Seiten, Note: 2.0
1. Introduction
2. Related literature
2.1 Theory and relevance for today’s sports industry
2.2 Previous research on competitive balance
2.3 Why case study on the Bundesliga?
3. Measurement of competitive balance
3.1 Measures of competitive balance
3.1.1 Standard deviation of winning percentage
3.1.2 The Herfindahl-Hirschman Index
3.1.3 The Competitive Balance Ratio
3.1.4 Top k ranking
3.1.5 Requirements for comprehensive measures of competitive balance
3.2 The Surprise Index
3.3 Data
4. Development of competitive balance for European Top leagues
4.1 German Bundesliga
4.2 Other European top leagues
5. Revenue sharing in the Bundesliga
5.1 Econometrical analysis
5.1.1 1980/81 – 2017/18 regression models
5.1.2 1992/93 – 2016/17 regression models
5.2 Results
5.3 Policy recommendations
6. Conclusion
This master's thesis examines the impact of revenue sharing agreements on the competitive balance within European professional football leagues. Specifically, it seeks to determine whether financial solidarity mechanisms, such as collective broadcasting rights, positively influence the league's competitive equilibrium and consequent attractiveness to fans, with a primary focus on the German Bundesliga.
The Surprise Index
Inspired by the SI presented by Groot and Groot (2003), this study applies a modified version of the original. This section first explains the setup of the index used. Subsequently the reasons for the change in the setup compared to the original SI will be motivated.
A football match in which the clear favorite beats the underdog as expected in advance, is assumed to be quite unexciting for the neutral spectator (Cairns et al. 1986). If the gap between the teams within a league is high, events like this will take place in most of the games. Such a league would be characterized as being one of low CB. For the neutral spectator however, an unexpected win or a draw by the underdog against the favorite can be an exciting event. This kind of suspense is assumed to be important for a league’s attractiveness to its consumers. Therefore, the applied index in this study calculates the CB of a league based on the number of such surprising events, as well as their degree of unexpectedness.
1. Introduction: Presents the motivation for the study, focusing on the increasing financial inequality in European football and the hypothesis that revenue sharing fosters competitive balance.
2. Related literature: Provides an overview of the uncertainty of outcome hypothesis (UOH) and evaluates existing research on revenue sharing mechanisms like individual club ownership vs. rights pooling.
3. Measurement of competitive balance: Reviews common standardized measures like the Herfindahl-Hirschman Index and introduces the "Surprise Index" as a novel tool for measuring competitive outcomes.
4. Development of competitive balance for European Top leagues: Offers a descriptive analysis of the Surprise Index for the Bundesliga, Premier League, Serie A, and La Liga from 1980/81 to 2017/18.
5. Revenue sharing in the Bundesliga: Conducts an econometric analysis using regression models to test the impact of national broadcasting revenues and Champions League rewards on the competitive balance in the German league.
6. Conclusion: Summarizes the study's findings, highlighting the positive impact of national revenue sharing on competitive balance while acknowledging data limitations.
Competitive balance, revenue sharing, Bundesliga, Surprise Index, Uncertainty of outcome hypothesis, sports economics, broadcasting rights, European football, econometric analysis, league attractiveness, financial solidarity, Champions League rewards, rights pooling by the league, UOH, professional sports.
The thesis investigates the relationship between financial distribution models in professional football and the resulting competitive balance within these leagues.
Key themes include the uncertainty of outcome hypothesis (UOH), the economics of different broadcasting rights systems, and the empirical measurement of match outcomes via a newly applied Surprise Index.
The research asks if revenue sharing agreements in European football, specifically within the German Bundesliga, contribute positively to the competitive balance of the league.
The author uses a combination of descriptive longitudinal analysis and empirical econometric regression models, including OLS and ARIMA specifications.
The main section covers the theoretical framework, a detailed explanation of the Surprise Index, a descriptive timeline of four major European leagues, and a rigorous econometric testing phase using German domestic data.
The work is characterized by terms such as competitive balance, revenue sharing, sports economics, the Surprise Index, and football league management.
The author argues that the Bundesliga is the most suitable candidate for testing these hypotheses because its unique regulatory environment (50+1 rule) and relatively transparent revenue structure provide a clearer data set than other commercialized leagues.
It is defined as a ratio identifying the degree of surprising match results based on historical standings, effectively measuring suspense and unpredictability in sports leagues.
The analysis suggests that Champions League rewards often disproportionately benefit a small group of teams, which can act as a counter-force to revenue sharing and negatively impact domestic competitive balance.
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