A Study on Perception and Awareness on Credit Cards among Bank Customers in Krishnagiri District

Inhaltsverzeichnis (Table of Contents)

• Introduction and Design of the Study
• Review of Previous Studies
• Growth of Credit Card Industry in India
• Bank Customers' Awareness about Credit Cards
• Influence of Demographic and Banking Related Profile on Possession of Credit Cards
• Eligible Credit Limits and Actual Credit Limits availed by Credit Card Holders
• Extent of Usage of Credit Cards by Card Holders and Attitude of Card Holders towards Credit Cards
• Card Holders' Satisfaction towards Credit Cards
• Card holders' Perception and Experience regarding the role of Core and Supplementary Service on Credit Cards
• Summary of Results and Findings, Suggestions and Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis examines the perception and awareness of credit cards among bank customers in Krishnagiri District. It aims to understand the factors influencing credit card possession, usage, and satisfaction among customers, and to assess the impact of core and supplementary services on their overall experience.

• Factors influencing credit card possession among bank customers
• Customer awareness and understanding of credit card features and terms
• Usage patterns and spending habits of credit card holders
• Customer satisfaction with credit card services and benefits
• Impact of core and supplementary services on customer perception and experience

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction and Design of the Study: This chapter introduces the research problem, defines the objectives of the study, outlines the research methodology and data collection techniques, and discusses the limitations of the study.
• Review of Previous Studies: This chapter presents a comprehensive review of existing literature on credit card usage, customer perception, and awareness in India. It discusses key findings from previous studies and identifies areas for further research.
• Growth of Credit Card Industry in India: This chapter explores the evolution of the credit card industry in India, highlighting key trends, growth patterns, and regulatory frameworks.
• Bank Customers' Awareness about Credit Cards: This chapter examines the level of awareness among bank customers regarding credit card features, benefits, and risks. It assesses customer understanding of credit card terms and conditions, and explores factors influencing their decision to use credit cards.
• Influence of Demographic and Banking Related Profile on Possession of Credit Cards: This chapter investigates the relationship between demographic and banking-related factors and the likelihood of owning a credit card. It analyzes the influence of income, age, gender, education, and other factors on credit card possession.
• Eligible Credit Limits and Actual Credit Limits availed by Credit Card Holders: This chapter examines the relationship between eligible credit limits offered to cardholders and the actual credit limits they utilize. It explores factors influencing the credit limit utilization patterns.
• Extent of Usage of Credit Cards by Card Holders and Attitude of Card Holders towards Credit Cards: This chapter investigates the frequency and purpose of credit card usage among cardholders, exploring their spending habits, payment patterns, and overall attitude towards credit cards.
• Card Holders' Satisfaction towards Credit Cards: This chapter assesses customer satisfaction with various aspects of credit card services, including customer support, transaction processing, and rewards programs. It explores factors influencing customer satisfaction and identifies areas for improvement.
• Card holders' Perception and Experience regarding the role of Core and Supplementary Service on Credit Cards: This chapter examines customer perception and experience regarding the role of core and supplementary services offered by credit card providers. It assesses the impact of these services on customer satisfaction and overall experience.

Schlüsselwörter (Keywords)

This thesis focuses on the study of credit card perception and awareness among bank customers in Krishnagiri District, exploring key themes such as customer behavior, usage patterns, satisfaction, and the impact of core and supplementary services. The research delves into the influence of demographic and banking-related factors on credit card possession, and examines the relationship between eligible and actual credit limits.