Masterarbeit, 2022
44 Seiten, Note: 2
This master's thesis aims to analyze the various reactions towards Colin Kaepernick's protest, starting in August 2016 and extending to the present day. The research seeks to understand how Kaepernick's protest has been perceived by the American public and how the distribution of positive, negative, and neutral stances toward the topic has evolved. Ultimately, it aims to answer whether and how reactions toward the protest have changed over the past six years.
This thesis focuses on the key topics of athlete activism, Colin Kaepernick's protest, racial inequality, police brutality, media framing, social media sentiment, public opinion, and the dynamics of race and power in American society.
Colin Kaepernick began his protest in August 2016 by kneeling during the national anthem to draw attention to police brutality and racial inequality against African Americans in the United States.
Reactions were deeply split: some viewed him as a civil rights activist, while others labeled him an unpatriotic traitor. The perception varied significantly between traditional print media and online communities like Twitter.
Yes. While the online community was initially very critical, positive reactions gained the upper hand on Twitter by 2022. Print media shifted from early positive framing to a more neutral reporting style in later years.
Social media platforms like Twitter served as a primary space for public discourse, using hashtags like #VeteransForKaepernick or #InKaepWeTrust to mobilize support or express dissent.
The thesis analyzes statements from a wide range of individuals, including former U.S. presidents and CIA employees, reflecting the political weight of the protest.
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