The “No Frills” Strategy of Low-Cost Carriers

Table of Contents

• 1. Introduction
• 2. Developments in the International Airline Industry
• 2.1. Historical Developments
• 2.2. Deregulation and Liberalization of the Airline Industry
• 2.3. First and Second Memorandum of the European Commission
• 2.4. The Liberalization Packages of the Europe
• 2.5. Outcomes of the Liberalization and Deregulation Process
• 3. The phenomenon of Lo-Cost-Carriers (LCC)
• 3.1. Introduction to LCC's
• 3.2. Development of LCC's in Europe
• 3.3. LCC market in Germany
• 4. Low-Cost-Carrier Marketing Strategy
• 4.1. LCC Operation
• 4.2. LCC Network
• 4.3. LCC Fleet
• 4.4. Target Market and Customers
• 4.5. LCC Sales and Pricing
• 4.6. LCC SWOT Analysis
• 5. Low Cost Carrier and Effects of Regional Airports
• 5.1. Introduction
• 5.2. Effects of Secondary Airports / Definition
• 6. Airport Frankfurt Hahn and Regional Infrastructure
• 6.1. Development of the Airport
• 6.2. Development of the Airport Passenger Terminal's
• 6.3. Development of Runway
• 6.4. Catchment Area of Frankfurt Hahn
• 6.5. Infrastructure in the Region of Frankfurt Hahn
• 6.6. Passenger and Cargo Development
• 6.7. SWOT Analysis of Frankfurt Hahn Airport
• 7. Regional Effects of Airport Frankfurt Hahn
• 7.1. Regional Social and Economical Structure
• 7.2. Impact of Frankfurt Hahn Airport on Employment
• 7.3. Enterprises at Frankfurt Hahn
• 7.4. Employment at Frankfurt Hahn and its Region
• 7.5. Frankfurt Hahn Impact on the Tourism Industry
• 8. Estimation of the Frankfurt Hahn Airport Economical Effect

Objectives and Key Themes

This thesis aims to analyze the "no frills" strategy of low-cost carriers (LCCs) and their impact on the regional economic importance of Frankfurt Hahn Airport. The study investigates the historical development of the airline industry, the rise of LCCs, their marketing strategies, and the effects of LCCs on regional airports, specifically focusing on Frankfurt Hahn. * The development and impact of deregulation and liberalization in the airline industry. * The business model and marketing strategies of low-cost carriers. * The economic effects of regional airports, particularly those served by LCCs. * The impact of Frankfurt Hahn Airport on its surrounding region. * A case study analysis of Frankfurt Hahn Airport's development and economic significance.

Chapter Summaries

1. Introduction: This introductory chapter sets the stage for the thesis, outlining the research question concerning the impact of low-cost carriers and their "no frills" strategy on the regional economic significance of Frankfurt Hahn Airport. It likely provides background information on the airport and the broader aviation industry, establishing the context for the subsequent chapters' in-depth analyses.

2. Developments in the International Airline Industry: This chapter traces the historical evolution of the international airline industry, highlighting key milestones such as deregulation and liberalization. It likely covers the impact of policies like those from the European Commission on the industry structure and competition, setting the context for the rise of low-cost carriers and their competitive strategies. The chapter likely explains the shift from a regulated to a more liberalized market and its consequences.

3. The phenomenon of Lo-Cost-Carriers (LCC): This chapter provides a comprehensive overview of the low-cost carrier (LCC) phenomenon. It explores the origins, development, and market position of LCCs in Europe and Germany specifically. The chapter likely contrasts the LCC model with traditional airlines, emphasizing the cost-saving strategies and operational efficiencies that define the LCC approach.

4. Low-Cost-Carrier Marketing Strategy: This chapter delves into the marketing strategies employed by LCCs. It examines various aspects of their operations, including network planning, fleet management, target market identification, pricing strategies, and a SWOT analysis to understand their competitive advantages and disadvantages. The analysis likely details how these strategies contribute to their success in a competitive market.

5. Low Cost Carrier and Effects of Regional Airports: This chapter investigates the relationship between low-cost carriers and regional airports. It defines the concept of secondary airports and explores the various effects LCCs have on their operations and surrounding regions. This chapter lays the groundwork for the case study of Frankfurt Hahn Airport, exploring the general impacts of LCCs on regional economies.

6. Airport Frankfurt Hahn and Regional Infrastructure: This chapter focuses on Frankfurt Hahn Airport, examining its development, infrastructure, catchment area, and passenger/cargo statistics. The chapter likely details the airport's infrastructure, including its passenger terminals, runways, and surrounding road and rail networks. It likely provides a comprehensive overview of the airport's development and its connectivity to the region.

7. Regional Effects of Airport Frankfurt Hahn: This chapter analyzes the regional economic and social effects of Frankfurt Hahn Airport. It examines the airport's impact on employment, local businesses, and tourism. This likely includes detailed data on job creation, economic activity in the region, and the contribution of the airport to the tourism sector.

8. Estimation of the Frankfurt Hahn Airport Economical Effect: This chapter provides a quantitative assessment of the economic impact of Frankfurt Hahn Airport on the region. It likely utilizes economic modeling or data analysis techniques to estimate the airport's contribution to the regional economy and local employment.

Keywords

Low-cost carriers, LCCs, "no frills" strategy, airline industry deregulation, liberalization, regional airports, Frankfurt Hahn Airport, economic impact, regional development, employment, tourism, SWOT analysis, case study.

Frequently Asked Questions: Analysis of Low-Cost Carriers and their Impact on Frankfurt Hahn Airport

What is the main topic of this text?

This text is a comprehensive analysis of the impact of low-cost carriers (LCCs) and their "no-frills" strategy on the regional economic significance of Frankfurt Hahn Airport. It examines the historical development of the airline industry, the rise of LCCs, their marketing strategies, and their effects on regional airports, with a specific focus on Frankfurt Hahn.

What are the key themes explored in this study?

The key themes include the development and impact of deregulation and liberalization in the airline industry; the business model and marketing strategies of LCCs; the economic effects of regional airports, particularly those served by LCCs; the impact of Frankfurt Hahn Airport on its surrounding region; and a case study analysis of Frankfurt Hahn Airport's development and economic significance.

What aspects of the airline industry are covered?

The text covers historical developments in the international airline industry, including deregulation and liberalization, particularly focusing on the impact of European Commission policies. It also delves into the rise of low-cost carriers (LCCs), their unique business models, and their marketing strategies.

What is the focus on low-cost carriers (LCCs)?

The study examines the LCC phenomenon in detail, including their development in Europe and Germany, their operational strategies (network, fleet, pricing), their target markets, and a SWOT analysis of their competitive position. The "no-frills" strategy is a central theme.

How does the text analyze the impact of LCCs on regional airports?

The text investigates the general effects of LCCs on regional airports, defining secondary airports and exploring their impact on operations and the surrounding regions. This analysis then forms the basis for a detailed case study of Frankfurt Hahn Airport.

What is the significance of Frankfurt Hahn Airport in this study?

Frankfurt Hahn Airport serves as a case study to illustrate the impact of LCCs on a regional airport. The study examines its development, infrastructure, catchment area, passenger and cargo statistics, and its overall regional economic and social impact, including employment and tourism.

What kind of regional effects are analyzed for Frankfurt Hahn Airport?

The analysis of Frankfurt Hahn Airport includes its impact on regional employment, local businesses, and the tourism industry. Quantitative assessments of its economic contribution to the region are also provided.

What type of data or methodology is used to assess the economic impact of Frankfurt Hahn Airport?

The text mentions the use of economic modeling or data analysis techniques to estimate Frankfurt Hahn Airport's contribution to the regional economy and local employment. Specific methods are not detailed, but a quantitative assessment is presented.

What are the key chapters and their content?

The text is structured with chapters covering an introduction, developments in the international airline industry, the LCC phenomenon, LCC marketing strategies, LCC effects on regional airports, Frankfurt Hahn Airport and its infrastructure, regional effects of Frankfurt Hahn, and a final chapter estimating the airport's economic impact. Each chapter offers a detailed analysis of the specified topic.

What are the keywords associated with this study?

Keywords include: Low-cost carriers, LCCs, "no frills" strategy, airline industry deregulation, liberalization, regional airports, Frankfurt Hahn Airport, economic impact, regional development, employment, tourism, SWOT analysis, case study.