Bachelorarbeit, 2023
59 Seiten, Note: 1,3
1. Introduction
2. Conceptual Background
2.1. Medical Donation: Blood
2.2. Global Overview and Trends in Blood Donation
2.3. Behavioral Theory
2.4. Blood Donation Behavior
3. Method
3.1. Search Strategy
3.2. Study Selection
3.3. Data Extraction
3.4. Quality Description
4. Results
4.1. Studies Exploring Motivations in General
4.2. Studies Exploring Motivations for Repeat Donation
4.3. Studies Exploring Motivations of Ethnic Minority Populations
5. Discussion
6. Conclusion
7. Bibliography
8. Appendix
This thesis aims to explore, identify, and describe the impact of various behavioral aspects on blood donation behavior, with the ultimate goal of improving the understanding of how to overcome blood supply challenges and encourage donor retention through an international systematic literature review.
2.3. Behavioral Theory
Behavioral theory, also known as behavioral psychology or behaviorism, represents an approach to explaining human actions (human behaviors) and is based on the premise that behaviors are a product of conditioning and environmental stimuli (Angell, 2013). This view was first articulated by John B. Watson in 1913 when he published his now seminal article "Psychology as the Behaviorist Views It." The article is a response to what was then the mainstream of psychology which Watson viewed as a counterproductive obsession with consciousness and introspection. According to him, the field had "enmeshed itself in a series of speculative questions, which, while fundamental to its present tenets, are not open to experimental treatment." (Watson, 1913, p. 176). Instead of looking at an organism's mental state and investigating what internal and unknowable mechanism led to it, Watson believes that psychology should explain behaviors by empirically studying the impact of natural and observable stimuli. Behaviorists aim to predict and control human activity and, therefore, must understand behavior driven by stimulus-response mechanisms. Watson describes the stimulus as an object in the organism's environment and its response as its reaction to it (Watson, 1925, p. 12).
His theory is an example of what we call Methodological Behaviorism and is based on classical conditioning, which focuses on pure association, specifically on how stimuli seen in a current experiment elicit a response. Through classical conditioning, an organism internalizes an association between a neutral and an unconditioned stimulus, triggering an involuntary, unconditioned response such as a biological or emotional reaction. Eventually, the neutral stimulus evokes the same reaction as the unconditioned response, even when the unconditioned stimulus is revoked. The result of constant repetition is that a subject learns to associate two unrelated stimuli, namely a conditioned stimulus and a conditioned response; the more the association is trained, the longer it will last (Mcleod, S. – Simply Psychology, 2023).
1. Introduction: Presents the global necessity of blood donations and outlines the thesis's purpose to identify behavioral drivers of donation through a systematic literature review.
2. Conceptual Background: Provides foundational knowledge on medical blood donation, global donation trends, and core behavioral theories that underpin donation decisions.
3. Method: Describes the systematic literature review methodology, including search strategies across multiple databases, study selection criteria, and quality assessment tools used.
4. Results: Summarizes the findings of the 22 selected studies, categorized by motivations in general, repeat donation factors, and specific considerations for ethnic minority groups.
5. Discussion: Evaluates the synthesized evidence, identifying the reliability of existing models like TPB and prosocial motivation in the context of global donor behavior.
6. Conclusion: Restates the study's central insights, confirming the critical role of understanding barriers and motivators to ensure a stable, adequate blood supply.
7. Bibliography: Lists all academic and institutional sources referenced throughout the systematic review.
8. Appendix: Contains a structured overview of all 22 studies included in the systematic review for reference.
Blood donation, Behavioral theory, Systematic literature review, Theory of Planned Behavior, Prosocial motivation, Donor retention, Donor recruitment, Medical sociology, Public health, Healthcare resources, Donor demographics, Altruism, Psychological barriers, Blood supply management, Donor experience
The paper focuses on identifying the behavioral drivers that impact individual decisions to donate blood, aiming to provide insights that could improve donor recruitment and retention strategies.
The research examines six main categories: the Theory of Planned Behavior (TPB), internal prosocial motivations, affective expectations, the impact of donor site experiences, past donation behavior history, and donor demographics.
The central question driving this thesis is: "Which behavioral aspects drive blood donation?"
The author conducts a systematic literature review following PRISMA guidelines to identify, select, and critically appraise existing empirical studies in order to synthesize current knowledge on the topic.
The main body covers the conceptual background of blood donation, a detailed method section, a presentation of the results from 22 selected studies, and a discussion regarding the applicability of existing behavioral psychological models.
Key terms include blood donation, Behavioral theory, donor retention, Theory of Planned Behavior (TPB), prosocial motivation, and systematic literature review.
The review indicates that motivations can evolve as donors move through stages, though this does not consistently translate into predictable changes in donation intention strength once a certain threshold is passed.
The research suggests that because donors come from diverse socio-economic and cultural backgrounds, no single "correct" lens fully captures the multifaceted nature of donation behavior across different contexts.
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