Bachelorarbeit, 2023
34 Seiten, Note: 1,7
1. Introduction
2. NFT (related) art
2.1. Non-fungible token – NFT
2.2. Differentiation of NFT (related) art
2.3. Dread Scott and his NFT related artwork White Male For Sale
2.4. Beeple and his NFT related artwork Everydays: The First 5000 Days
3. Concept of the artist in a historical perspective
3.1. The influence of technical inventions on art in a historical perspective
3.2. Concepts of artists in a historical perspective
3.3. Dread Scott in the context of historical concepts of artists
3.4. Beeple in the context of historical concepts of artists
4. NFT related art in a critical view
4.1. The original purpose of the link between art and NFTs
4.2. Opportunities and limitations for artists producing NFT related art
4.3. Decentralization vs. Recentralization
4.3.1 Historic perspective on centralization in the art ecosystem
4.3.2 Attempts of decentralization via blockchain
4.4. NFT related art market and price mechanisms
4.4.1 Motives and drivers behind the market for NFT related art
4.4.2 Speculative aspect of buying NFT related art
4.5. Ecological impact of NFT related artworks
4.6. Impact of NFT related artworks on the art ecosystem
5. Conclusion
The primary objective of this thesis is to explore the definition of an NFT creator as an artist and to examine how contemporary notions of the artist relate to historical art-historical concepts. Through the analysis of two distinct case studies, the work investigates whether NFT technology has fundamentally redefined the artist's role or if it merely repackages established historical paradigms within a digital and speculative framework.
2.3. Dread Scott and his NFT related artwork White Male For Sale
The first artist and his NFT related artwork were chosen for this case study because unlike other NFT related artworks Dread Scott does not just tokenize a digital file of his artwork, but it becomes integral part of the whole artistic concept.
Scott Tyler, known as an artist under the adopted name Dread Scott, was already a visual artist before the NFT hype met the art world. His works have been included in exhibitions as MoMA PS1 and international Galleries and are presented in the collection of the Metropolitan Museum of Art, the Whitney Museum, The National Gallery of Art and the Brooklyn Museum as well. He works with a range of media from performance to installation, video and photography as well as printmaking and painting. His work focuses on the experience of African Americans in contemporary America.
With his conceptual artwork White Male For Sale Scott produced his first NFT related artwork in 2021. The NFT is linked to the file of a perpetually looped video of a white male person on an auction block in a black neighborhood in Brooklyn and incorporates a live auction of the NFT video. This artwork connects the term “fungible” as found in NFT with its use by scholars of the history of slavery. People, inherently non-fungible, were made fungible by enslavers all over the world and were sold at auction. The title refers to common advertisements announcing “Negros for sale”. With the seamlessly looping video Scott creates the illusion of an action that is going on in perpetuity and questions the whole history of slavery, capitalism and the ideology of white supremacy.
1. Introduction: Presents the research focus on the definition of an NFT artist and sets the stage for comparing different artistic backgrounds within the NFT space.
2. NFT (related) art: Defines the technological foundations of NFTs and provides case studies of Dread Scott and Beeple to highlight varying artistic content.
3. Concept of the artist in a historical perspective: Examines how technological shifts historically influenced art, placing contemporary NFT creators into a long-standing discourse of artistic development.
4. NFT related art in a critical view: Discusses the market mechanisms, ecological consequences, and the debate surrounding decentralization versus recentralization in the digital art economy.
5. Conclusion: Synthesizes the findings, arguing that NFT technology has not created a new concept of the artist but rather utilizes and adapts historical concepts.
NFT, NFT related art, blockchain, art market, artistical concept, conceptual art, decentralization, digital art, provenance, speculation, Beeple, Dread Scott, art history, ecological impact, ownership
The work examines what defines an "NFT creator" as an artist and how this contemporary phenomenon connects to historical concepts of the artist.
Central themes include the intersection of blockchain technology and art, the nature of artistic value, market speculation, and the ongoing historical discourse regarding the role of the artist.
It asks whether NFT technology has generated an entirely new concept of the artist or if it relies on and reinterprets historical artistic paradigms.
The thesis utilizes case studies of two prominent NFT producers with different artistic backgrounds—Dread Scott and Beeple—to compare their approaches in relation to historical art movements.
The main sections provide a definition of NFT-related art, a historical overview of artist concepts, a critical evaluation of market mechanisms, and an analysis of the environmental impact of blockchain technology.
Key terms include NFT-related art, blockchain, conceptual art, art market, ownership, provenance, and the historical concept of the artist.
The author contrasts Scott, a established conceptual artist, with Beeple, a designer whose rise to prominence is deeply tied to the specific emergence of the NFT hype.
The thesis suggests that while NFTs provide new logistical tools for provenance and digital distribution, they generally perpetuate existing power structures and market behaviors rather than creating a radical new art movement.
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