Masterarbeit, 2023
76 Seiten, Note: 1,3
1 Introduction
2 Conceptual
2.1 Transparency as a corporate governance mechanism
2.1.1 Voluntary transparency
2.1.2 Conference calls
2.2 Institutional setting of the United States
3 Literature Review
3.1 Information content of conference calls
3.2 Tone management in conference calls
3.3 Summary and research gap
4 Theory and hypotheses development
4.1 Information asymmetries
4.2 Hypotheses development
4.2.1 Differences between earnings and M&A calls
4.2.2 Qualitative information and information asymmetries
5 Empirical analysis of tone management
5.1 Research design
5.1.1 Data collection and sample
5.1.2 Approach to the analysis of tone management
5.1.3 Construction of main variables
5.2 Results
5.2.1 General structure of conference calls
5.2.2 Differences between earnings and M&A calls
5.2.3 Effect of tone variables on the information environment
5.2.4 Critical discussion of results
6 Conclusion
This thesis investigates the strategic use of "tone management" by managers in corporate conference calls. The central research question examines how linguistic devices—specifically sentiment, forward-looking intensity, and linguistic complexity—differ between earnings-related calls and merger and acquisition (M&A) calls, and how these factors influence firm-level information asymmetries as proxied by changes in bid-ask spreads.
3.2 Tone management in conference calls
Going deeper, the factors that reduce information asymmetry in conference calls have been the subject of research. The interactive format, as well as the less limited nature of conference calls compared to formal reports, provides room for sources of information other than quantitative data (Li (2008), pp. 222f.). The literature confirms that conference calls are informative, both through hard information, such as financial figures, but especially through soft (qualitative) information (Hutton et al. (2003), p. 868; Brochet et al. (2018), p. 912; Bochkay et al. (2020), p. 5). This notion implies that managers may aim their qualitative disclosure at improving the company's information environment. The latter arises because the way managers present and answer questions, and thus their natural language affects the audience’s understanding of the news (Basu and Xiang (2021), pp. 4f.).
Sentiment in qualitative disclosures is perhaps the factor that has been examined the most frequently in previous studies of textual content (Davis et al. (2015), p. 640). On the one hand, studies investigate how sentiment is determined, and researchers have shown that managers can use sentiment to achieve strategic goals, as it seems to have an impact on stock market performance. For instance, Huang et al. (2014) demonstrates how managers use sentiment to “hype” a stock ahead of a seasoned equity offering (Huang et al., 2014, p. 1097). Another perspective is provided by Amoozegar et al. (2020), who find that institutional ownership is negatively correlated with textual sentiment (Amoozegar et al. (2020), p. 9).
1 Introduction: Defines tone management and outlines the motivation for studying conference calls to mitigate information asymmetries between managers and investors.
2 Conceptual: Discusses the role of voluntary transparency, corporate governance, and the institutional US environment as a framework for conference call disclosure.
3 Literature Review: Synthesizes previous research on the information content of conference calls and current academic understanding of tone management practices.
4 Theory and hypotheses development: Establishes a theoretical basis using signal theory and information asymmetry to formulate testable hypotheses regarding tone management differences and impacts.
5 Empirical analysis of tone management: Details the research methodology, data collection, and statistical analysis using OLS regressions to measure the effects of management communication on bid-ask spreads.
6 Conclusion: Summarizes the findings, highlighting the fundamental differences in communication dynamics between M&A and earnings calls, and suggests limitations and future research directions.
Tone management, Conference calls, M&A, Earnings announcements, Sentiment analysis, FinBERT, Information asymmetry, Bid-ask spread, Linguistic complexity, Forward-looking intensity, Corporate transparency, Voluntary disclosure, Natural language processing, Market dynamics, Investor relations.
The thesis explores "tone management" in corporate conference calls, analyzing how managers steer communication through sentiment, forward-looking statements, and linguistic complexity to influence the firm's information environment.
The study covers corporate transparency, the mechanics of voluntary disclosure in the US, the comparative linguistic analysis of earnings versus M&A calls, and the technical application of NLP (specifically FinBERT) to financial communication.
The goal is to determine if managers change their communication style depending on the call type (earnings vs. M&A) and whether these communication choices successfully reduce or impact information asymmetries in capital markets.
The author uses empirical comparative research, sentiment classification via the FinBERT transformer model, automated textual processing of call transcripts, and OLS panel regressions to test the impact of communicative variables on bid-ask spreads.
The main body examines the conceptual foundations, reviews extensive literature on disclosure, develops hypotheses based on signaling theory, describes the construction of specific variables, and presents empirical results regarding structural and tonal differences across conference call sections.
Key terms include Tone management, Conference calls, M&A, Sentiment analysis, Information asymmetry, Bid-ask spread, Linguistic complexity, and FinBERT.
The analysis indicates that M&A calls are typically shorter in length, exhibit higher optimism, contain more forward-looking content, and show higher linguistic complexity in the presentation part compared to standard earnings calls.
The research finds that findings are often highly sensitive to the specific part of the call, with the presentation part often driving specific market information effects, while the discussion part reflects the interactive demands of analysts.
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