Masterarbeit, 2023
75 Seiten, Note: 1,1
This Research Thesis aims to identify the most critical factors for successful Change Management in Italian SMEs by conducting a quantitative and qualitative empirical study. It investigates methods of Change Management in a structured and logical approach to identify determinants of success and areas for improvement.
The paper begins with an introduction to the topic of Change Management in Italian SMEs, emphasizing the importance of adaptability and change in a globalized market. It discusses the challenges of implementing change initiatives and the need for a structured approach to ensure success.
Chapter 2 provides an overview of the economic situation in Italy, highlighting recent crises, economic division, and the unemployment rate. This context sets the stage for understanding the challenges faced by Italian SMEs.
Chapter 3 focuses on the specific context of SMEs in Italy, exploring the current industry landscape, future developments, and the unique management models proposed by Serio and Simon.
Chapter 4 delves into the theoretical and empirical literature on Change Management, presenting the main models used throughout the study, including Lewin's model, Kotter's model, and their similarities. It also examines existing research on Change Management in Italian SMEs.
Chapter 5 outlines the methodology employed in the research, including the mixed-methods approach, sample selection, data collection methods (questionnaires and interviews), and data analysis techniques.
Chapter 6 presents the findings and results of the research, including insights gained from both quantitative surveys and qualitative interviews conducted with five Italian SMEs. The chapter analyzes the data and provides a synthesis of the key findings.
The main keywords and focus topics of this Research Thesis include Change Management, Italian SMEs, organizational culture, organizational structure, economic situation in Italy, sustainability, empirical research, mixed-methods approach, and success factors.
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