The Behavioral Intention to Adopt Proptech Services in Vietnam Real Estate Market. Technology Adoption

Inhaltsverzeichnis (Table of Contents)

• Abstract
• Introduction
• Literature Review
• The Adoption of Information Technology
• Property Technology (Proptech)
• The Vietnamese Real Estate Market
• Theoretical Framework
• Technology Acceptance Model (TAM)
• Unified Theory of Acceptance and Use of Technology (UTAUT)
• User Engagement Behavior
• Research Methodology
• Research Design
• Data Collection
• Data Analysis
• Findings and Analysis
• Descriptive Statistics
• Regression Analysis
• Discussion
• Theoretical Implications
• Practical Implications
• Conclusion
• References

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research investigates the factors influencing users' behavioral intention to adopt Proptech services within the Vietnamese real estate market. The study aims to understand the user engagement behavior associated with Proptech adoption.

• Adoption of Proptech in the Vietnamese real estate market
• User engagement behavior towards Proptech
• The role of technology acceptance models in predicting Proptech adoption
• The influence of user characteristics on Proptech adoption
• The impact of Proptech adoption on real estate stakeholders

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: Introduces the research problem and its significance. Outlines the research objectives and provides a brief overview of the Vietnamese real estate market.
• Literature Review: Provides a comprehensive review of existing literature on technology adoption, Proptech, and the Vietnamese real estate market. It examines various theoretical frameworks relevant to the study.
• Theoretical Framework: Discusses the theoretical foundations of the research, specifically focusing on the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and user engagement behavior.
• Research Methodology: Details the research design, data collection methods, and data analysis techniques employed in the study.
• Findings and Analysis: Presents the empirical findings obtained from the data analysis, including descriptive statistics and regression analysis results.
• Discussion: Interprets the findings, drawing connections to existing literature and exploring the theoretical and practical implications of the research.

Schlüsselwörter (Keywords)

This study focuses on the key areas of Proptech adoption, user engagement behavior, technology acceptance models, the Vietnamese real estate market, and the influence of user characteristics on technology acceptance. The research utilizes frameworks such as the TAM and UTAUT to analyze user behavior and provide insights into the factors driving Proptech adoption in Vietnam.