The Impact of Intercultural Communication on the Success of French Offshoring Projects to India

Inhaltsverzeichnis (Table of Contents)

• ABSTRACT
• ACKNOWLEDGEMENTS
• TABLE OF CONTENTS
• LIST OF ABBREVIATIONS
• TABLE OF FIGURES
• 1 INTRODUCTION
  • 1.1 GLOBALISATION
  • 1.2 PROBLEM
  • 1.3 OBJECTIVES
  • 1.4 BACKGROUND-WHY CHOOSING THIS TOPIC
• 2 METHODOLOGY
  • 2.1 RESEARCH DESIGN
  • 2.2 RESEARCH APPROACH
  • 2.3 DATA COLLECTION
    • 2.3.1 Secondary Data
    • 2.3.2 Primary Data
  • 2.4 LIMITATIONS OF THE RESEARCH
  • 2.5 CHAPTER OUTLINE
• 3 OUTSOURCING AND OFFSHORING
  • 3.1 INTRODUCTION TO OUTSOURCING AND OFFSHORING
    • 3.1.1 Definitions
    • 3.1.2 Forms of Outsourcing
    • 3.1.3 Forms of Offshoring
    • 3.1.4 Motives, Potentials, Risks
  • 3.2 INDIA-IT NATION AND OFFSHORE LOCATION
    • 3.2.1 Country Profile
    • 3.2.2 Development of the IT Industry
    • 3.2.3 Current State of the Offshoring Industry
    • 3.2.4 Key Factors of the Indian Success
    • 3.2.5 Major Indian IT Players
    • 3.2.6 Future Developments
  • 3.3 CURRENT STATE AND FUTURE DEVELOPMENTS IN OFFSHORING
    • 3.3.1 World
    • 3.3.2 Europe
    • 3.3.3 France
  • 3.4 CONCLUSION - KEY FACTORS FOR SUCCESSFUL OFFSHORING PROJECTS
• 4 CULTURE
  • 4.1 DEFINITIONS OF CULTURE AND ITS IMPACT ON BUSINESS
  • 4.2 PROBLEMATICS OF MISUNDERSTANDING
    • 4.2.1 Ethnocentrism
    • 4.2.2 Stereotypes
    • 4.2.3 Layers of Culture
  • 4.3 CONCLUSION
• 5 COMMUNICATION
  • 5.1 THE COMMUNICATION PROCESS
    • 5.1.1 Phases of an Offshoring Project
    • 5.1.2 Process and Communication Interfaces
    • 5.1.3 The Elements of a Message
  • 5.2 VERBAL COMMUNICATION ACROSS CULTURES
    • 5.2.1 The Link between Language and Culture
    • 5.2.2 Communication Style and Tone of Voice
    • 5.2.3 The Need for Linguistic Proficiency
    • 5.2.4 The Notion of Feedback
  • 5.3 NON-VERBAL COMMUNICATION ACROSS CULTURES
    • 5.3.1 Body Language and Eye Contact
    • 5.3.2 Feelings and Emotions

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to investigate the impact of intercultural communication on the success of French offshoring projects to India. It explores the challenges of managing projects across cultures, focusing on communication barriers, cultural differences, and strategies to overcome them. The thesis provides an overview of offshoring, the Indian IT landscape, and the current state of global offshoring, particularly in France.

• The impact of intercultural communication on project success in offshoring contexts
• The role of cultural values and norms in shaping communication styles and practices
• The challenges and opportunities associated with offshoring IT projects to India
• Strategies for effective communication and collaboration across cultures
• The importance of cultural awareness and sensitivity in global business operations

Zusammenfassung der Kapitel (Chapter Summaries)

The thesis begins by providing a comprehensive overview of outsourcing and offshoring, outlining its advantages and disadvantages. It then focuses on India's role as a leading IT nation and offshore location, highlighting its growth, key factors, and major players. The thesis examines the global offshoring landscape, including Europe and France, highlighting the current state and future trends.

The following chapters delve into the intricacies of culture and its influence on business. The thesis explores ethnocentrism, stereotypes, and cultural layers, emphasizing their role in shaping communication. It then focuses on the communication process, outlining the stages of an offshoring project, the communication interfaces, and the elements of a message.

The thesis further analyzes verbal and non-verbal communication across cultures, highlighting the link between language and culture, communication styles, and the need for linguistic proficiency. It examines body language, eye contact, and the expression of emotions in intercultural settings.

Schlüsselwörter (Keywords)

The thesis primarily focuses on intercultural communication, offshoring, IT projects, India, France, cultural differences, communication barriers, ethnocentrism, stereotypes, project management, global business, and cultural awareness.