Successful Digital Transformation in Finance. Customer-Centricity and Future Business Models Beyond Smart Technologies

Inhaltsverzeichnis (Table of Contents)

• Management summary.
• Introduction
• Introduction and relevance of the topic.
• Problem description
• Research questions.
• Objectives of the literature review
• Theoretical framework
• Digital transformation in finance.
• Definition and explanation of digital transformation in finance.
• Overview of Fintech and its impact on digital transformation.
• Importance of smart services in digital transformation
• Future business models (BM) in finance
• Significance of BM in finance
• BM and its digital aspect.
• Replication and innovation of BM.
• Customers in business models (BM) of the future....
• Customers as co-creators: Importance of customers' needs in future BM
• Designing for the future: Customer-centric BM management.…….....
• Balancing between risks and benefits: Navigating the future BM in finance...\n
• Customer integration with smart technology in financial institutions: Examining\nacceptance and the role of empathic Al....
• Integrating customers with smart technologies in financial institutions
• Customer acceptance of new technologies in financial institutions..\n
• Role of empathic Al in customer integration with smart technology.
• Methodology
• Design
• Identification of relevant research databases and search keywords
• Conducting a systematic search.
• Screening and selecting studies.
• Extraction and analysis of data..
• Interpretation of the findings..
• Literature review.
• Choice of the topic.
• Course of literature search..
• Search terms and limits..
• Inclusion and exclusion criteria..
• Selection and number of studies found
• Assessment and evaluation
• Ethical considerations ........
• Results of literature review
• Exploring digital transformation and Fintech: Gaps, perspectives and\nrecommendations for future research
• Defining the digital transformation: Gaps, perspectives, and recommendations for\nfuture research
• Understanding the intersection of finance and technology: Importance of fintech\nliterature and developing a foundational comprehension.
• The significance of conceptualizing fintech and technological innovation.
• Reimagining business models and customer integration in financial services\ninnovation..………….
• The evolving concept of business models: the need for updated approaches in the\nfinancial industry...
• Navigating the digitalization dilemma: the importance of innovating business models\nfor future success
• The need for more specialized and structured discussions on customer-centric\nbusiness models in financial services.....
• Bridging the gap: investigating the need for a theoretical model and methodical\napproach in integrating customers in financial services innovation
• Exploring the role of Al and smart technologies in enhancing customer trust and\nacceptance in financial services
• Investigating consumer acceptance of smart technologies in financial institutions…..
• Empathic ai and customer trust: implications for financial services
• Importance of the findings of this literature review.......
• Discussion
• Overcoming the barriers to customer acceptance of smart technology in financial\nservices ....
• Important factors to consider when deciding to implement a customer-centric\nbusiness model in financial firms .....
• Building Trust with Customers: Respond to shifting customer expectations by\nincorporating smart technology and gaining customer trust...
• Limitations and future research directions
• Conclusion and answer to research question....
• Hints for practice......
• Hints for practice for financial institutions.
• Hints for practice for managers
• Steps that to create customer-centric business models.

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This literature review aims to investigate the significance of customer focus in promoting innovation and growth within the financial services industry. It explores the value of customer co-creation and the positive impact of smart technologies on enhancing customer relationships.

• The impact of digital transformation on the financial services industry.
• The importance of customer-centric business models in a digital environment.
• The role of smart technologies, such as Artificial Intelligence (AI), in enhancing customer experience and building trust.
• The challenges and opportunities associated with integrating customers with smart technologies.
• The need for further research to comprehensively understand the implications of customer-centricity and smart technologies in financial services.

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter introduces the topic of customer-centricity in the financial services industry, highlighting the relevance and importance of the research. It defines the problem, outlines the research questions, and sets out the objectives of the literature review.
• Theoretical Framework: This chapter provides a theoretical foundation for the research. It explores key concepts such as digital transformation in finance, future business models, and customer integration with smart technology. It examines the significance of Fintech, smart services, and the role of AI, particularly empathic AI, in shaping the future of financial services.
• Methodology: This chapter details the research methodology used in the review, including the design, search strategy, data extraction and analysis, and ethical considerations.
• Results of Literature Review: This chapter presents the findings of the literature review, analyzing key themes and identifying gaps in existing research. It examines the challenges of defining digital transformation, the importance of innovative business models, and the critical role of customer-centric approaches in navigating the digital landscape.
• Discussion: This chapter discusses the implications of the findings, highlighting the barriers to customer acceptance of smart technology and the importance of building trust with customers through empathetic AI.

Schlüsselwörter (Keywords)

This literature review focuses on the impact of digital transformation, customer-centricity, and smart technologies on the financial services industry. Key concepts include customer-centric business models, Fintech, Artificial Intelligence (AI), particularly empathic AI, customer integration, and acceptance of new technologies. The review also examines the importance of customer needs, business model innovation, and the challenges associated with balancing risks and benefits in a digital environment.