Communication strategies for product recalls in the healthcare business

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Research purpose and research questions
• Limitations
• Structure of the thesis
• Literature review
• Attribution
• Crisis and reputation
• Legal aspects
• Learning from a crisis
• Perception
• Communication channels
• High reliability and normal accident theorists
• The business impact of bad news
• Stakeholder analysis
• Corporate communication models
• Research methodology
• Research strategy and design
• Data sources
• Analysis techniques
• Ethical implications of the research
• Findings
• Product recall analysis
• Communication response to the recalls from different stakeholders
• Stakeholder analysis
• Discussion and interpretation
• General discussion of the findings
• Communication strategies of the companies under study
• General discussion of trends
• Who drives the discussion in the healthcare community
• Methodological aspects and validity
• Conclusions and recommendations
• Research questions
• General conclusions and recommendations from the corporate perspective
• Appendix
• HRS FAQ on Policy Recommendations: Implantable Cardioverter Defibrillator and Pacemaker Performance
• Device recall list

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation examines communication strategies for product recalls in the healthcare business. The main objective is to understand the communication challenges companies face when recalling medical devices and how these challenges are addressed through effective communication strategies. The study analyzes a specific set of recalls from different companies in the industry and examines how stakeholders perceive and respond to these recalls. The research explores the legal, ethical, and reputational implications of product recalls, as well as the impact of these events on business operations.

• Communication strategies in product recalls
• Stakeholder analysis and perception
• Legal and ethical implications of product recalls
• Business impact of product recalls
• Communication channels and strategies for effective communication

Zusammenfassung der Kapitel (Chapter Summaries)

The dissertation begins with an introduction that outlines the research purpose, research questions, limitations, and structure of the study. Chapter 2 provides a comprehensive literature review, examining existing research on product recalls, crisis communication, and reputation management in the healthcare industry. The chapter also explores relevant theoretical frameworks, including high reliability and normal accident theory, and analyzes the business impact of bad news.

Chapter 3 describes the research methodology employed, including the research strategy and design, data sources, and analysis techniques. The chapter also addresses the ethical implications of the research. Chapter 4 presents the findings of the research, focusing on the analysis of product recalls and the communication response from different stakeholders. It includes a detailed stakeholder analysis, examining the influence and interests of various stakeholders involved in the recall process.

Chapter 5 discusses and interprets the findings, exploring the communication strategies of the companies under study, identifying general trends in communication practices, and examining the role of different stakeholders in shaping the public discourse surrounding product recalls. Chapter 6 presents the conclusions and recommendations, addressing the research questions and outlining key findings and insights gained from the study. The chapter also provides recommendations for future research and practical implications for industry stakeholders.

Schlüsselwörter (Keywords)

The main keywords and focus topics of this dissertation include product recalls, communication strategies, stakeholder analysis, healthcare industry, crisis communication, reputation management, ethical implications, business impact, and communication channels. The research examines the communication challenges companies face when recalling medical devices and explores the legal and ethical aspects of this process. It also analyzes the role of different stakeholders in shaping the public discourse surrounding these recalls and their impact on business operations.