Exploring the relevance of usability criteria to the booking process in e-tourism

Inhaltsverzeichnis (Table of Contents)

• INTRODUCTION
• RESEARCH QUESTION & OBJECTIVES
• PRESENTATION AND OVERVIEW OF THE COMPANY
• Who is going to benefit from this research?
• Expected outcome...
• LITERATURE REVIEW
• ORIGIN OF USABILITY
• DEFINING USABILITY FOR THIS RESEARCH
• IMPORTANT USABILITY CRITERIA...
• THE EMERGE OF E-TOURISM
• METHODOLOGY
• RESEARCH METHODOLOGY
• USABILITY-TESTING METHOD
• SAMPLE & INTERVIEW PROCEDURE
• ANALYSIS & RESULTS
• STEP 0 - HOME
• STEP 1 - SEARCH
• STEP 2 - RESULTS
• STEP 3 - DETAILS...
• STEP 4 DATA INPUT
• HOW DID PARTICIPANTS PERCEIVE TISCOVER'S WEBSITE?
• ANSWER TO THE RESEARCH QUESTION
• CONCLUSION AND RECOMMENDATIONS
• LIMITATIONS
• RECOMMENDATIONS
• SUMMARY

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research explores the usability issues of e-tourism websites, specifically examining how user-friendly Tiscover, an online travel portal, is for booking trips. The main objective is to identify critical usability criteria from the perspective of online users and to suggest improvements.

• Usability in e-tourism websites
• The impact of usability on user satisfaction and bookings
• The booking process as a crucial element of usability
• The importance of user-centered design in e-tourism
• Analysis of Tiscover's website through user interviews and usability testing

Zusammenfassung der Kapitel (Chapter Summaries)

The research begins by introducing the growing significance of e-tourism in today's consumer society, highlighting the importance of user-friendly websites for booking travel. The literature review examines the concept of usability and its criteria, emphasizing its relevance in the e-tourism industry.

The methodology section outlines the usability-testing method employed in the research. This includes details about the interview procedures and sample selection.

The analysis and results section delves into the findings of the user interviews, examining the usability of Tiscover's website step-by-step, from the homepage to the data input stage. This section aims to identify critical usability factors based on participant feedback.

Schlüsselwörter (Keywords)

This research focuses on the key areas of usability, e-tourism, online travel booking, website design, user experience, user interviews, usability testing, Tiscover, and critical usability factors.