Private Equity Investments in the European Football Industry. Analysis and Evaluation of a Significant Development

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Research Purpose and Objectives
• Course of Investigation
• Foundations of Private Equity Investments
• Rationale for Private Equity Investments
• Structure of Private Equity Funds
• Typical Private Equity Transactions
• Venture Capital
• Growth Equity
• Buyouts
• Football as Subject of Economic Consideration
• Differences between Football Clubs and Business Organizations
• The Most Important Value Drivers
• High-performance football players (sports performance)
• Passionate supporters
• Media exposure
• Revenue and Cost Breakdown
• Current Economic and Financial Situation in European Football
• Entry Barriers for Equity Investments in European Football
• Situation in Europe: Financial Fair Play Regulations
• Situation in Germany: "50+1 Rule" in the Bundesliga
• Fans as Often Undervalued Stakeholders
• Overview of Private Equity Investments in European Football
• Types of Private Equity Transactions
• Direct Investments
• Equity Stake by Individuals
• Equity Stake by Private Equity Funds
• Investments in Marketing Rights
• Transfer Rights
• Media Broadcasting Rights
• The Attractiveness of European Football for Financial Investors
• Professional Football as Alternative Asset Class
• Impact of Current Interest Rate Policy: Pre- and Post-Interest Rate Rise
• Key Takeaways
• Methodology
• Methodology Rationale
• Sampling Strategy and Criteria
• Data Collection, Reliability, and Validity
• Case Study: The Acquisition of AC Milan by RedBird Capital Partners
• Overview of the Transaction
• Background of the Deal
• Entry of RedBird Capital Partners
• Valuation of the Italian Football Club: AC Milan
• Historical Financial Performance
• Business Plan: Value Drivers and Financial Forecast
• Company Valuation

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This study investigates the recent developments in the investment environment surrounding the European football industry driven primarily by private equity firms. It explores the rationale and motives for the surges in these financial investments, particularly in the top European football leagues, despite the existing and emerging regulatory hurdles. The paper highlights the case of RedBird Capital Partners acquiring AC Milan.

• The attractiveness of European football as an investment asset class for private equity firms.
• The motives and rationale behind private equity investments in European football clubs.
• The financial return generated from investments in European football.
• The regulatory environment and entry barriers for private equity investors in European football.
• The impact of the current interest rate policy on private equity investments in European football.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter 2 lays the foundation by discussing the fundamentals of the private equity industry. It explores the rationale behind private equity investments, examining their high return rates, flexibility in executing strategies, and the potential to leverage their expertise to generate value. Chapter 3 delves into the specificities of football as a subject of economic consideration, differentiating football clubs from traditional business organizations and identifying key value drivers, such as talent, passionate fans, and media exposure. The chapter also analyzes the revenue and cost structures of European football clubs, highlighting the importance of matchday, commercial, media, and player trading revenues. Chapter 4 examines the entry barriers that limit equity investments in European football, focusing on the Financial Fair Play regulations imposed by UEFA and the "50+1 rule" in the Bundesliga. The chapter also discusses the often-undervalued role of fans as stakeholders within the industry. Chapter 5 provides an overview of private equity investments in European football, exploring direct investments and investments in marketing rights. It delves into the attractiveness of the European football industry for financial investors, considering professional football as an alternative asset class and the impact of the current interest rate policy. Chapter 6 outlines the methodology employed for the case study approach, focusing on the sampling strategy, data collection methods, and ensuring data reliability and validity. Chapter 7 presents a case study analysis of RedBird Capital Partners acquiring AC Milan, providing a detailed overview of the transaction, including background information, the investor's entry, and a comprehensive valuation analysis. This valuation is based on the club's historical financial performance and projected future development.

Schlüsselwörter (Keywords)

The study focuses on the key concepts of private equity investments in European football. This includes topics like the attractiveness of football as an alternative asset class, the motives and rationale behind private equity investments in football clubs, the financial return generated from these investments, the regulatory environment and entry barriers for private equity investors in European football, and the impact of the current interest rate policy on private equity investments in European football. The research also analyzes the impact of factors like fan engagement, sports performance, and media exposure on the value of football clubs. Examples of important private equity firms and notable transactions in the European football industry are discussed. Additionally, the study examines the key financial indicators of European football clubs, including revenues, operating expenses, net debt, and equity.