The importance of social media and opportunities to reach young target groups via social media for start-ups Submission

Inhaltsverzeichnis (Table of Contents)

• Chapter I: The Overview
  • Introduction
  • 1.1 Research Aim
  • 1.2 Research Objectives
  • 1.3 Research Questions
  • 1.4 Primary Research:
  • 1.5 Research outlook
• Chapter II: Literature Review
  • 2. Literature Review
  • 2.1 Social Media
  • 2.2 Online Marketing
  • 2.3 Advantages of social media
  • 2.4 Activities of social media users
  • 2.5 Choosing the right social media platform
  • 2.6 How companies can use social media marketing to gain advantages
  • 2.7 Advice for Small Business
• Chapter III: Methodology
  • Introduction
  • 3. Research Methodology
  • 3.1 Research model
  • 3.2 Research Strategy
  • 3.3 Research choices
• Chapter IV: Result of the Empiring Findungs
  • 4. Research Results and Discussion of the Empirical Findings
  • 4.1 Advantages for companies through social media
  • 4.2 Primary research results
  • 4.3 Discussion of the interviews
• Chapter V: Discussion
  • 5. Discussion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to examine the impact of social media marketing on start-up companies and their ability to reach young target groups. The research analyzes how targeted online marketing strategies can provide an advantage for start-ups over companies that do not utilize social media.

• The role of social media in reaching young target groups.
• The advantages and disadvantages of social media marketing for start-ups.
• The effectiveness of targeted online marketing strategies in reaching specific demographics.
• The impact of social media on customer acquisition and brand building.
• The importance of staying up-to-date with social media trends and platforms.

Zusammenfassung der Kapitel (Chapter Summaries)

Chapter I: The Overview introduces the research topic and outlines the aim, objectives, and research questions of the thesis. It emphasizes the growing importance of social media marketing in the current economic environment and highlights the potential benefits for start-up companies.

Chapter II: Literature Review delves into the theoretical framework of social media marketing, exploring key concepts and existing research findings. This chapter covers topics like social media platforms, online marketing strategies, advantages of social media, activities of social media users, and advice for small businesses.

Chapter III: Methodology outlines the research approach and methods used in this study. This chapter describes the research model, strategy, and specific choices made to gather and analyze data.

Chapter IV: Result of the Empiring Findungs presents the findings and discussion of the empirical research conducted. This chapter focuses on the advantages of social media for companies, primary research results, and a detailed analysis of the interviews.

Schlüsselwörter (Keywords)

The primary keywords and focus topics of this research are: social media marketing, start-up companies, young target groups, online advertising, targeted marketing, customer acquisition, brand building, social media platforms, primary research, online surveys, empirical findings, and competitive advantage.