Wolt Cooperation Strategy with its Couriers before and after the Covid 19 Pandemic

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Theoretical Framework
  • Platform Economy and Gig Economy
  • Platform-Based Businesses
  • Cooperation Strategies in the Platform Economy
• Methodology
  • Research Design
  • Data Collection
  • Data Analysis
• Results
  • Wolt’s Measures and Strategies During the Pandemic
  • Effects of Wolt Measures and Strategies on Courier Partners
• Discussion
  • Challenges and Opportunities for Wolt and Courier Partners
  • Recommendations for Improving Cooperation

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This master's thesis explores the cooperation strategies employed by Wolt, a food delivery platform, with its courier partners in Tallinn, Estonia, during and after the COVID-19 pandemic. The study aims to investigate the effects of Wolt's measures and strategies on its courier partners and to identify potential areas for improvement in their cooperation.

• The impact of the COVID-19 pandemic on the food delivery industry in Tallinn.
• The challenges and opportunities faced by Wolt and its courier partners in the context of the pandemic.
• The relationship between platform companies and their independent workers.
• The role of cooperation strategies in ensuring a healthy and sustainable relationship between Wolt and its courier partners.
• The contribution of Wolt to the Estonian economy and the potential benefits of a strong partnership between Wolt and its courier partners.

Zusammenfassung der Kapitel (Chapter Summaries)

The introductory chapter provides a brief overview of the research topic, outlining the problem statement and the research questions addressed in this study. The theoretical framework chapter explores relevant concepts and theories related to the platform economy, gig economy, and cooperation strategies in the context of platform-based businesses. The methodology chapter details the research design, data collection methods, and data analysis techniques employed in the study. The results chapter presents the findings of the research, including an analysis of Wolt's measures and strategies during the pandemic and their effects on its courier partners. Finally, the discussion chapter draws conclusions based on the research findings, discusses the implications of the study, and provides recommendations for improving cooperation between Wolt and its courier partners.

Schlüsselwörter (Keywords)

Platform economy, gig economy, food delivery, online food delivery, Wolt, courier partners, COVID-19 pandemic, cooperation strategies, labor relations, Estonia, Tallinn.