Bachelorarbeit, 2024
46 Seiten, Note: 1,0
1 ABSTRACT
2 INTRODUCTION
3 THEORETICAL BACKGROUND
4 HYPOTHESES
4.1 Innovation and Performance
4.2 Strategic Renewal and Performance
4.3 Corporate Venturing and Performance
4.4 Subjective vs Objective Performance
4.5 The moderating influence of the country of origin
5 METHOD
5.1 Literature Search
5.2 Meta-Analysis
5.3 Measurement and Coding Procedure
5.4 Analysis
6 RESULTS
6.1 Moderator analysis
7 DISCUSSION
7.1 Direct effects of CE on performance
7.2 Moderating Influence
7.3 Implications
7.4 Limitations
8 CONCLUSION
This thesis investigates the relationship between corporate entrepreneurship (CE) activities—specifically innovation, strategic renewal, and corporate venturing—and firm performance using a meta-analytical approach. It aims to clarify the inconsistency in previous findings by evaluating how different performance metrics (subjective vs. objective) and the firm's country of origin moderate this relationship.
4.1 Innovation and Performance
Innovation represents a distinguishing characteristic of every entrepreneurial company (Zahra, 1994). Firms may leverage product innovations to capitalize on opportunities within their industry, attracting new customers and exploring new markets (Zahra, 1994). Through product innovations, firms can also provide greater customer benefits, outperform rival firms, and thus enhance financial performance (Slater et al., 2014). Zahra and Covin (1995) state that, pioneering firms are able to develop a strong market position, which ultimately allows them to set higher prices. Furthermore, entering a new market (market pioneering), allows innovative firms to exploit first-mover advantages, such as defining market standards and raising entry barriers which consequently lead to increasing firm profitability and growth (Covin et al., 2000). Besides the benefits resulting from the development and introduction of new products, businesses also profit from improving their processes. Process innovations represent an important tool for firms to increase productivity and encompass the implementation of new equipment/materials for the production of a product or service, restructuring task specifications, as well as revising work and information flows (Reichstein & Salter, 2006). Process innovations also aim to enhance product quality, generate new knowledge, and reduce costs by improving internal operations (Martínez-Ros & Labeaga, 2009). Companies that maintain an innovative spirit over a long period stand out from the competition, build a positive brand reputation among customers, and acquire substantial market share (Zahra and Covin 1995). Hence, innovation is also expected to have a positive effect on non-financial performance.
1 ABSTRACT: Provides a concise overview of the thesis, summarizing the purpose, methodology, key findings, and implications regarding the CE-performance relationship.
2 INTRODUCTION: Outlines the importance of corporate entrepreneurship (CE) as a driver of firm success and identifies the research gap that this meta-analysis intends to address.
3 THEORETICAL BACKGROUND: Defines the core concepts of corporate entrepreneurship and reviews existing literature concerning its dimensions and its impact on firm outcomes.
4 HYPOTHESES: Develops the theoretical framework and formalizes hypotheses regarding the direct effects of CE activities and the moderating role of performance measurement and country of origin.
5 METHOD: Details the systematic literature search process, the inclusion criteria for the studies, and the statistical methods used for the meta-analysis.
6 RESULTS: Presents the statistical findings of the meta-analysis, including the confirmation of hypotheses and the results from the moderator analysis.
7 DISCUSSION: Interprets the findings by linking them back to the literature, discusses implications for managers, and addresses the study's limitations.
8 CONCLUSION: Synthesizes the main conclusions of the thesis and provides a closing argument on the importance of context in understanding the success of CE initiatives.
Corporate Entrepreneurship, Innovation, Strategic Renewal, Corporate Venturing, Firm Performance, Subjective Performance, Objective Performance, Meta-analysis, Moderator Analysis, Country of Origin, Firm Profitability, Literature Review, Quantitative Research, Management, Competitive Advantage
This thesis examines the impact of corporate entrepreneurship (CE) on firm performance by synthesizing existing empirical research through a comprehensive meta-analysis.
The work focuses on three distinct dimensions of CE: innovation, strategic renewal, and corporate venturing.
The study aims to determine the effect of CE activities on firm performance, investigate whether this effect varies between subjective and objective performance measures, and identify how the country of origin moderates these relationships.
The author performs a meta-analysis, utilizing a sample of 75 empirical studies with 76 independent samples to quantitatively assess and integrate previous research findings.
The main sections cover the theoretical definition of CE, the formulation of five key hypotheses, the systematic selection and coding of empirical literature, and an in-depth analysis of result variations across different international contexts.
The study is characterized by keywords relating to entrepreneurial activity in established firms, performance measurement techniques, meta-analytical methods, and institutional/contextual moderators like geography and national development.
Yes, the meta-analysis suggests that the effectiveness of CE activities significantly varies by region, with findings indicating stronger performance effects for firms in Asian countries compared to those in Europe or America.
The study distinguishes between these metrics to address potential biases; results reveal that the CE-performance relationship appears stronger when performance is reported subjectively, potentially due to overestimation or common method bias.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!

