Bachelorarbeit, 2009
73 Seiten, Note: 1,0
This thesis investigates the relationship between corporate social responsibility (CSR) initiatives and organisational identification. Its primary objective is to determine the extent to which CSR initiatives influence employees' identification with their organisation.
The introductory chapter presents the research question and objectives of the thesis, highlighting the importance of organisational identification and the growing role of CSR initiatives in fostering positive employee relationships.
Chapter two provides a comprehensive overview of corporate social responsibility (CSR), tracing its historical development and exploring its theoretical and conceptual framework. It examines the distinction between CSR and corporate citizenship (CC), focusing on their shared foundation for understanding CSR initiatives. Furthermore, the chapter examines the use of CSR initiatives to establish lasting relationships with stakeholders, particularly employees, through the lens of stakeholder theory and management.
Chapter three delves into the theoretical and conceptual framework of organisational identification. It explores the emergence of the concept and examines the social identity approach as its theoretical foundation. The chapter then applies this approach to organisations, analyzing organisational identification as a specific form of social identification and exploring its dimensions and foci. Finally, it discusses the significance of organisational identification for both companies and individuals.
Chapter four investigates the connection between CSR initiatives and organisational identification. It proposes a functional chain for the emergence of organisational identification and outlines the processes involved, including affinity, emulation, and categorisation and self-enhancement. This chapter also reviews existing theoretical reconstructions and recent developments in scientific research and discussion regarding the influence of CSR initiatives on organisational identification.
This thesis focuses on the relationship between corporate social responsibility (CSR), corporate citizenship (CC), organisational identification (OI), stakeholder theory, social identity approach, affinity, emulation, and categorisation. It examines the influence of CSR initiatives on employee identification with their organisation, exploring the processes and mechanisms involved.
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