Bachelorarbeit, 2016
40 Seiten, Note: 1,3
This paper aims to thoroughly analyze the role of the media in the United States following the September 11th attacks, specifically investigating how the Bush Administration strategically manipulated mass media to secure public support for its "War on Terror" and the Iraq War, thereby effectively silencing dissenting voices. The central research question explores how the media contributed to the administration's objectives and why it became susceptible to such manipulation.
The Media's Role during 9/11 and the Iraq War
Another method used by the government in order to ensure support and silence critical voices through media reporting was the system of "embedding”. During the Iraq invasion of 2003 most American correspondents were embedded with the troops. This means they had access to the fighting, but only on military terms (Miller David 10). The embedding of reporters with the troops was a clever idea by the Pentagon PR planners who knew that the reporters would start identifying with the units they were accompanying. This again led to less neutrality and objectivity on the part of journalists (Gardner 113). To generate more backing in the population, the government then also deliberately manipulated the media as well by steadily feeding them “facts” and misinforming them and discrediting the press that they considered unsupportive. The war was treated like a product that had to be sold to as many people as possible and the media was needed as a crucial aide in launching the “product”. By only giving out that information that was beneficial to the government's interests and only letting the journalists see as much as the military and the government were ready to show them, the Bush Administration succeeded in silencing criticism: “The media could become eyewitnesses to the action while the government could count on far more supportive coverage as journalists and soldiers bonded under fire" (Schechter 27).
Here we can clearly see that the government relied on a "marketing” technique that was thought through very well. This technique did not only involve a war plan, but also a “media marketing plan” (29). This plan was even more valuable than the actual war plan, because as Schechter states, "[m]anipulation always works best when those who are its targets are unaware of its dynamics” (29). The Bush Administration relied on these techniques to sell the president's image and his policies and controlled how the war was to be sold and covered for the population.
An important tool in this launching of the “product” was the use of emotions, especially fear. In order to get a widespread support for the war in Iraq it was necessary to remind the public of the terrorist attacks and constantly use the common rhetoric. By using certain stereotypical representations and a certain language the Bush Administration succeeded in spreading an “enemy image”. The mass media and popular culture helped to create these images of an evil Arab and constructed the stereotype that all Muslims are Arabs and all Arabs are terrorists (Merskin 121). This agreed-upon stereotype is made possible through misinformation, namely by mixing up all Middle-Eastern looking people into one negative image, and creates a sense of “us versus them” or “good versus evil" (122). In order to get national support for the war, Iraq only had to be identified as a threat to the security of the United States and its citizens and this had to be sold to the Congress, the media and through the media to the whole nation:
1. Introduction: This chapter sets the stage by describing the aftermath of 9/11, the Bush Administration's "War on Terror," and the initial public support it garnered, along with the author's argument that media was manipulated to silence critique.
2. Main Part: This extensive section explores the core arguments of the paper, detailing the Bush Administration's policies, the influence of protest music, the evolving media landscape, and the specific strategies used to control public perception.
2.1 The Bush Administration and the Events of 9/11 Leading to War: This section provides background on Bush's presidency, the events of 9/11, the subsequent "War on Terror" and Iraq War, and analyzes Bush's strategic use of patriotic rhetoric and ideologies to gain public support.
2.2 Overview on Protest Music against Bush: This chapter gives a general overview of the "Rock against Bush" movement and other protest songs that emerged to criticize Bush's administration and its war policies.
2.3 The Role of the Media As Depicted in Protest Songs against the Bush Administration and the Media Coverage.: This section delves into specific protest songs, analyzing how artists like Green Day and A Perfect Circle portrayed the media as an instrument of government manipulation and propaganda.
2.4 The Changing Role of the Media in America: This chapter examines the historical shifts in American media, including globalization, concentration of ownership, the decline in objective news reporting, and the rise of entertainment over investigative journalism.
2.5 The Media's Role during the Bush Administration: This chapter synthesizes previous findings, exploring how media concentration, the Bush Doctrine, and strategic communication techniques allowed the administration to control information and suppress dissenting voices.
2.5.1 The Media during 9/11 and the Iraq War.: This section specifically analyzes the emotional and ideologically-driven media coverage of 9/11 and the Iraq War, discussing "embedding" journalism, the "marketing" of war, and the construction of "enemy images" through fear.
3. Conclusion: This chapter summarizes the paper's findings, reaffirming the media's significant role in spreading Bush's propaganda, the administration's effective manipulation strategies, and the resulting silencing of critical voices.
Media manipulation, Bush Administration, 9/11, War on Terror, Iraq War, protest music, Green Day, A Perfect Circle, media ownership, propaganda, Neoconservatism, American exceptionalism, embedding, public opinion, freedom of the press.
The paper primarily investigates the role of the media in the United States after 9/11, focusing on how it was influenced and used by the Bush Administration to promote its policies and silence critical voices regarding the "War on Terror" and the Iraq War.
Central themes include the Bush Administration's propaganda strategies, the evolution and concentration of media ownership, the depiction of media's role in protest music, the impact of Neoconservative ideologies on public discourse, and specific media techniques like "embedding" journalists during wartime.
The primary goal is to analyze how the media contributed to the Bush Administration's objectives of gaining support for its military actions, and to understand the underlying reasons why the media became susceptible to such governmental manipulation.
The paper employs a critical analysis approach, examining historical events, political rhetoric, media practices, and cultural products (like protest music) to build an argument about the media's role and manipulation during a specific political period.
The main part covers the Bush Administration's initial actions after 9/11, an overview and detailed analysis of protest music criticizing Bush and the media, the changing role of American media due to globalization and ownership concentration, and the specific strategies used by the Bush Administration to control media narratives during 9/11 and the Iraq War.
Key terms include media manipulation, Bush Administration, 9/11, War on Terror, Iraq War, protest music, propaganda, Neoconservatism, American exceptionalism, embedding, and public opinion.
Green Day's "American Idiot" criticized the media for spreading "paranoia," "tension," and "hysteria," suggesting that the American public was being brainwashed and manipulated by the Bush Administration and the media into accepting a "redneck agenda."
The "embedding" strategy involved integrating journalists with military units during the Iraq War. This technique, devised by Pentagon PR planners, fostered identification between reporters and troops, leading to reduced neutrality and objectivity in reporting and ultimately more supportive coverage for the government.
The Telecommunications Act of 1996 facilitated increased concentration of media ownership by allowing companies to own more broadcast stations. This led to a decline in news quality, a shift towards entertainment, and a reduction in diverse voices, making critical reporting more challenging.
Fear was a crucial tool; the Bush Administration constantly reminded the public of the 9/11 attacks and used rhetoric to create an "enemy image" (e.g., of Arabs and Muslims) to justify the Iraq War, thereby keeping the population on the side of the administration by implying that American values and security were at risk.
Der GRIN Verlag hat sich seit 1998 auf die Veröffentlichung akademischer eBooks und Bücher spezialisiert. Der GRIN Verlag steht damit als erstes Unternehmen für User Generated Quality Content. Die Verlagsseiten GRIN.com, Hausarbeiten.de und Diplomarbeiten24 bieten für Hochschullehrer, Absolventen und Studenten die ideale Plattform, wissenschaftliche Texte wie Hausarbeiten, Referate, Bachelorarbeiten, Masterarbeiten, Diplomarbeiten, Dissertationen und wissenschaftliche Aufsätze einem breiten Publikum zu präsentieren.
Kostenfreie Veröffentlichung: Hausarbeit, Bachelorarbeit, Diplomarbeit, Dissertation, Masterarbeit, Interpretation oder Referat jetzt veröffentlichen!

