A Cruise into the Future

Inhaltsverzeichnis (Table of Contents)

• Preface
• Lists
• List of abreviations
• List of Charts
• List of Graphics
• 1 Introduction
• 1.1 State of the art
• 1.2 Target of this paper
• 1.3 Methodology
• 2 Theoratical frameworks
• 2.1 Zoning of the market
• 2.2 Definitions
• 3 The current market situation
• 3.1 Introduction
• 3.2 The general market
• 3.2.1 Economic crisis
• 3.2.2 The development from the past up to the present
• 3.2.3 Short term developments
• 3.2.3.1 Oasis
• 3.2.4 Tourism analysis 2009
• 3.2.5 The german cruise market 2008
• 3.2.6 Distribution channels
• 3.3 Customers site
• 3.3.1 Demographics
• 3.3.2 Tourist behavior
• 3.3.3 STEP analysis
• 3.3.4 SWOT analysis
• 3.4. Business site
• 3.4.1 The players
• 3.4.2 Facts about the business
• 3.4.3 SWOT analysis
• 3.4.4 STEP analysis
• 3.5 Summary
• 3.5.1 Pros and cons for a cruise vacation
• 4 Current developments and future trends concerning the cruise industry
• 4.1 Introduction
• 4.1.1 Current success: boom or bust?
• 4.2 Customers site
• 4.2.1 Demographics
• 4.2.2 Sociological
• 4.2.3 Networks
• 4.2.3.1 "Prosumenten"
• 4.3 Business site
• 4.3.1 Investments
• 4.3.1.1 Ships on order
• 4.3.1.2 Port/Shore side activities
• 4.3.2 Technical development
• 4.3.2.1 Sky sails
• 4.3.2.2 Freedom project
• 4.3.2.3 Fuel cells
• 4.3.3 Business trends
• 4.3.3.1 Resort with lifeboats
• 4.4 Proceeding developments
• 4.4.1 Globalisation
• 4.4.1.1 Glocalization
• 4.4.1.2 Standardization vs. customization
• 4.4.1.3 Mcdonaldisation
• 4.4.1.4 Disneysation
• 4.4.1.5 Happyness economics
• 4.4.1.6 Cocooning / Clanning
• 4.4.1.7 Luxese
• 4.4.2 Future trends
• 4.4 Global developments and trends
• Virtual traveling
• Egonomics
• Atmos Fear

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper examines the future of the German cruise market, analyzing current trends and developments to project its potential in 2025. It explores the factors driving growth, the influence of demographics and sociological shifts, and the role of technological advancements within the industry.

• The current success of the cruise market
• The impact of economic crises on cruise travel
• The influence of demographics and social trends on customer behavior
• The role of technological advancements in the cruise industry
• The future trends and opportunities for the cruise market

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter establishes the context of the study and introduces the key questions to be explored. It discusses the current state of the cruise market and the challenges it faces.
• Theoretical frameworks: This chapter outlines the theoretical frameworks used in the study, including definitions and zoning of the cruise market. It provides a foundation for analyzing the market dynamics.
• The current market situation: This chapter delves into the current market situation, examining the general market, the German cruise market, and key players. It analyzes customer behavior, demographics, and market trends.
• Current developments and future trends concerning the cruise industry: This chapter explores current developments and future trends shaping the cruise industry. It examines customer demographics, social trends, and technological advancements.

Schlüsselwörter (Keywords)

This study focuses on the German cruise market, exploring key themes such as economic crises, demographic shifts, customer behavior, technological advancements, and future trends. These concepts are crucial for understanding the current and future landscape of the cruise industry.

Frequently Asked Questions

How is the cruise industry performing globally?

The cruise industry has shown extraordinary performance with double-digit growth rates and billions in investments, making it a master performer in tourism.

Who are the "big three" players in the cruise market?

The dominant companies are Carnival Corporation, Royal Caribbean Cruises, and Star Cruises Group.

What are the future trends for cruises by 2025?

Trends include technical innovations like fuel cells and sky sails, as well as sociological shifts like "Prosumenten" and "Egonomics."

How did the 2009 economic crisis affect the market?

The paper analyzes the impact of financial crises on travel behavior and how the industry adapts to short-term economic downturns.

What is "Mcdonaldisation" in the cruise context?

It refers to the standardization of services and experiences, creating predictable and efficient vacation models across global fleets.