Masterarbeit, 2001
91 Seiten, Note: 1,3 (A)
This master thesis aims to provide a comprehensive analysis of electronic commerce for financial institutions in Germany and the United States of America, with a specific focus on XXL Internet AG. The thesis explores the historical development of retail banking, analyzes technical standards for online financial services, and examines the competitive landscape. It also investigates the opportunities and threats posed by the evolving online financial services market, including market trends, client behavior, pricing strategies, product offerings, and distribution channels.
The initial chapters of the thesis offer an overview of the company XXL Internet AG, define the problem under investigation, and provide historical context for retail banking. The following chapters delve into technical standards for online financial services, highlighting their impact on online financial institutions and analyzing the competitive landscape. The analysis then explores the opportunities and threats associated with the online financial services market, including market trends, client behavior, pricing strategies, product offerings, and distribution channels.
The key focus areas of this master thesis include electronic commerce, financial institutions, retail banking, online financial services, technical standards, competition, opportunities, threats, strategic alliances, market trends, client behavior, pricing strategies, product offerings, distribution channels, and the specific implications for XXL Internet AG in the German and US markets. This research also explores the role of emerging technologies and innovation in shaping the future of online financial services.
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