Masterarbeit, 2010
139 Seiten, Note: 1.0
Chapter 1 introduces the dissertation's framework, outlining the theoretical lens used to analyze young women's experiences. It also presents the methodology employed, the dissertation's feasibility, and the overall thesis statement. Chapter 2 delves into the social and cultural context of the research setting, examining the transition from industrial modernity to late modernity. The chapter also explores the concept of place in late modernity and the emergence of post-feminist thought.
Chapter 3 presents a transnational case study, examining contemporary representations of new femininities in Bournemouth through the perspectives of ten women. This chapter explores the intersections of mobility, individualism, and self-realisation in a post-feminist context. It also investigates the choices made by young women within the new economy, focusing on their engagement with consumer culture and their educational and career aspirations.
New Femininities refers to the ideal neoliberal subjects of postmodernity, where young women embody ambition, success, and individual agency in insecure socioeconomic times.
The study examines the lived experiences of ten women in a Southern English town, focusing on the discrepancy between public discourse about young women and their actual realities.
The dissertation explores how consumer culture shapes young feminine identities, suggesting that "having it all" is often linked to consumer choices and professional self-realisation.
Global mobility is analyzed as a key factor in self-realisation and educational migration, impacting how young women navigate their career paths and personal identities.
It refers to the contemporary expectation that young women must actively construct their own lives through individual choices in education, career, and lifestyle, rather than following traditional paths.
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