Point of sale credits from a consumer's perspective

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Credit and consumer society
• Definitions
• Consumer credit
• POS Credit
• Research objectives
• Method
• Discussion
• Literature review
• The history of POS credits
• Usage and perception of POS credits over time
• Credit and consumer society
• The consumers' perspective
• Value shifts in society
• Reasons for the use of POS credits instead of a bank loan
• Discretionary income
• Convenience
• Solvency investigation
• Psychological barriers
• Social position
• Consumer segmentation
• Opaschowski's consumer segmentation
• Sinus milieus
• Methodology
• Quantitative questionnaire
• Section A
• Section B
• Section C
• Data collection process
• The sample
• Justification of the method
• Limitations
• Summary of the findings
• The subject of POS credits in connection with a person's age
• General perception
• Approval of positive POS characteristics
• Approval of negative POS credit characteristics
• Likeliness to use a POS credit in the future
• Reasoning for not having used a POS credit to present
• POS credit users
• Attitudes on POS credits in connection with social position
• General attitude on POS credits
• Approval of positive POS credit characteristics among people of different social positions
• Approval of negative POS credit characteristics among people of different social position
• Likeliness to use a POS credit in the future
• Reasons for not having used a POS credit to present
• POS credit users
• General credit usage
• Credit cost estimation in relation to discretionary income
• Discussion of the findings
• The influence of a person's age on POS credit perception
• Age in relation to the likeliness to use a POS credit in the future
• POS credit usage within different age groups
• Motives
• The influence of social position
• The influence of social position on POS credit perception
• Social position and the likeliness of future POS credit usage
• The relationship between social position and POS credit usage
• Motives

Frequently Asked Questions

What are Point of Sale (POS) credits?

POS credits are a form of consumer financing offered directly at the retail location where a purchase is made, historically seen as emergency credit for lower-income groups.

How has the perception of POS credits changed over time?

While once considered 'unsolid' and only for the poor, usage patterns have changed, though research shows society still largely associates them with emergency financial needs.

Does age influence the usage of POS credits?

Yes, age is a significant factor in determining a person's perception and usage pattern, often more so than their social position.

What do people usually buy using POS credits?

Most users utilize this financing tool to acquire non-necessary prestigious items, with the price of these items rising alongside the user's age and income.

Why do consumers choose POS credits over bank loans?

While specific motives vary, factors like convenience, discretionary income, and recommendations from friends play a role in choosing POS credits over traditional bank loans.